Brand Tone

Warm and Caring, Personal and Approachable, Quality-Focused and Trustworthy, Delightful and Celebratory

Brand Values

• •Quality
• •Care and Love
• •Thoughtfulness
• •Joy of Giving
• •Support for Mothers/Parents
• •Community/Charity

Best Practices

• •Embrace Warmth and Empathy: Always write from a place of understanding and care, acknowledging the emotional significance of welcoming a new baby. Use words that evoke comfort, love, and joy.
• •Maintain a Personal Touch: Where appropriate, weave in the founder's story or the "mum-to-mum" perspective. Use "we" and "us" to create a sense of connection. Address the customer directly and kindly.
• •Highlight Quality and Curation: Consistently mention the high quality of products and the thoughtfulness behind the curated bundles. This reinforces trust and the premium nature of the gifts.
• •Focus on the "Why" (The Joy of Giving): Remind customers that the purpose of the gift is to bring joy, celebrate, and show love. Frame products not just as items, but as a means of expressing affection and care.
• •Keep it Gentle and Positive: The language should always be uplifting and positive. Avoid overly aggressive sales tactics or jargon. The aesthetic of the website (soft, clean) should be mirrored in the gentleness of the copy.

Social Perception

Positive: Customers and mentions perceive the brand favorably, highlighting the beauty and quality of the products, excellent customer service, and efficient delivery. Reliable for Gifting: It's seen as a go-to option for beautiful and thoughtful baby gifts, particularly in the Sydney area. Appreciation for Presentation: The "outstanding package quality" is noted, indicating that the unboxing experience is part of the brand's appeal. Generous: The donation to a children's charity contributes to a positive social image.

Copy Examples

• •Welcome little one with a bundle of pure joy. ✨ Crafted with love and filled with the finest essentials, our gifts are designed to make those first moments even more magical. Because every baby deserves the most beautiful beginning. #PerfectLittleBundles #BabyGiftHampers #MadeWithLoveAustralia
• •She’s creating a new world, and you’re celebrating her journey. Our 'New Mum & Bub' bundle is a gentle hug in a box, filled with soothing treats for mum and the softest essentials for her precious arrival. Lovingly curated, because we know what new beginnings feel like. Spoil them both. 💖 #NewMumGift #BabyBundle #ThoughtfulGifting
• •From one mum to another, Perfect Little Bundles was born from a dream to share the joy of beautiful, high-quality baby gifts. Each item is chosen with the care and attention I'd give my own. Thank you for letting us be a small part of your big celebrations! - Lauren, Founder 💕 #SupportSmallAu #MumsInBusiness #PerfectBeginnings
• •A Little Something Special for Their Little Something Special 👶🎁
• •Sending out sunshine, one perfect little bundle at a time! ☀️ We believe that the best gifts come from the heart, beautifully wrapped and ready to delight. Who are you celebrating today? #BabyShowerIdeas #GiftedWithLove #PerfectLittleBundles