Brand Tone

promotional, accessible, and enthusiastic

Brand Values

• •Accessibility
• •Authenticity
• •Customer Satisfaction
• •Value

Best Practices

• •Lead with Value: Always highlight the benefit to the customer, which for Perf and Co is the combination of luxury and affordability. Phrases like "authentic brands at amazing prices" should be a common thread.
• •Maintain an Enthusiastic Tone: Use energetic and positive language. Exclamation points and upbeat phrases can be used judiciously to convey excitement about offers and products.
• •Emphasize Authenticity: Regularly reinforce the guarantee of genuine products. This builds trust, which is a key purchasing factor for discount luxury goods.
• •Create a Sense of Urgency: Use time-sensitive language for promotions ("Limited Time Offer," "Shop Now Before It's Gone") to encourage immediate action, which aligns with their promotional strategy.
• •Keep it Simple and Direct: The copy should be easy to understand and focused on the product and the offer. Avoid overly poetic or abstract fragrance descriptions; instead, focus on the brand name, the scent's appeal, and the price.

Social Perception

The public perception of Perf and Co appears to be that of a reliable discount retailer for genuine perfumes. Customers are likely attracted by the competitive pricing and the assurance of product authenticity. The brand is perceived as a practical choice for purchasing well-known fragrances without paying premium prices. The straightforward, promotion-heavy marketing strategy positions it as a go-to source for deals on luxury scents.

Copy Examples

• •Your new signature scent has arrived. ✨ Introducing the latest from Versace. Experience the bold elegance and timeless allure. Shop now and discover luxury for less. #PerfAndCo #Versace #NewFragrance #LuxuryForLess
• •Why wait for a special occasion to feel luxurious? At Perf and Co, your favorite branded perfumes are always within reach. 100% authentic, unbeatable prices. Tap 'Shop Now' to find your perfect scent today!
• •Summer Scents, Hot Prices! ☀️ Get 25% off our entire collection of fresh and vibrant fragrances. Free delivery on orders over €50. Don't just dream of luxury, wear it.
• •Is your perfume collection ready for an update? We've handpicked our top 5 best-sellers just for you. From timeless classics to modern masterpieces, find your next obsession at a price you'll love. P.S. They're all authentic brands!
• •POV: You found the secret to smelling like a million bucks without spending it. 😉 #PerfAndCo #PerfumeTok #FragranceHacks #DealOfTheDay #AuthenticLuxury