Brand Tone

Friendly and Welcoming, Enthusiastic and Trendy, Community-Focused and Local, Approachable and Affordable

Brand Values

• •Customer Experience
• •Trendiness and Style
• •Affordability/Value
• •Variety and Selection
• •Community Connection

Best Practices

• •Use Enthusiastic and Positive Language: Incorporate exclamation points where appropriate, use vibrant adjectives (e.g., gorgeous, amazing, fabulous, comfy, chic), and maintain an upbeat, happy tone.
• •Be Welcoming and Inclusive: Address the audience directly and warmly (e.g., 'Hey Perennial Peeps!', 'Fashion Lovers,' 'Welcome, lovely!'). Make them feel like part of a community.
• •Highlight Trendiness and Newness (but keep it accessible): Regularly feature new arrivals and current trends, but always tie it back to affordability and wearability for the everyday woman.
• •Emphasize the Local Connection (when appropriate): For local audiences, reinforce the 'shop local' message and mention the Lebanon storefront to build community rapport. For a broader online audience, focus on the friendly, boutique experience.
• •Keep it Clear and Direct: While being friendly and enthusiastic, ensure the core message (what's new, what's on sale, key features) is easy to understand. Avoid overly complex jargon. Use clear calls to action.

Social Perception

Positive Local Reputation, Engaged with Current Trends, Charming Local Gem

Copy Examples

• •Instagram/Facebook Post (New Arrivals): Hey Perennial Peeps! 👋 Your weekly dose of GORGEOUS just landed! 😍 From chic tops to the comfiest Judy Blue jeans, we've got your next favorite outfit waiting. Swing by our Lebanon store or tap the link in bio to shop all the newness! #PerennialTrends #NewCollection #ShopLocalMO #TrendyAndAffordable
• •Website Banner (Sale Promotion): Treat Yourself! 🎉 Score amazing deals in our $35 & Under section! Trendy finds that won't break the bank. Happy Shopping, Fashion Lovers!
• •TikTok Video Caption (Outfit of the Day): OOTD inspo coming in HOT! 🔥 Rocking this [Describe item, e.g., flowy maxi dress] – perfect for [Occasion, e.g., Sunday brunch or a walk downtown]. So comfy and stylish! What are you wearing today? #PerennialStyle #BoutiqueFashion #LebanonMO #FashionFun #TrendyVibes
• •Email Newsletter Subject Line: 💖 Your Closet Called... It Wants These New Arrivals from Perennial Trends!
• •In-Store Signage: Welcome, lovely! We're so happy to see you. Let our friendly team help you find something you'll adore! #PerennialTrendsFamily