Brand Tone

Passionate, authentic, community-focused, approachable, knowledgeable, resilient, and comradely, with an Aussie spirit.

Brand Values

• •Legacy and Tradition
• •Resilience
• •Craftsmanship and Quality
• •Community
• •Honesty and Trust

Best Practices

• •Lead with Passion
• •Tell the Story
• •Be Inclusive and Welcoming
• •Emphasize Trust and Honesty
• •Keep it Authentic and Conversational

Social Perception

Overwhelmingly positive, viewed as a highly reputable, skilled, and honest motorcycle workshop; an integral and passionate part of the Sydney motorcycle scene.

Copy Examples

• •More Than a Machine. It's a Legacy. Four Generations of Two-Wheel Passion.
• •From a spark of an idea to a rumble on the road. We brought this classic back to life with a modern twist. Every nut, every bolt, and every polish is a nod to the legacy we stand for. What's your dream build? #PercyJackMotorcycles #CustomBuild #MotorcycleLife #SydneyRiders
• •Keep your legend rolling. From a simple tune-up to a major service, our workshop treats every bike like it's our own. With a tradition of trust built right here in Sydney, you know your ride is in good hands. Book your service today. [Link]
• •We've had grease on our hands since the early 1900s. Fire couldn't stop us, and time has only fueled our passion. Percy Jack isn't just a name on the door; it's the spirit of resilience, craftsmanship, and community that drives us every day.
• •Grip the road with confidence. Whether you're carving canyons or cruising the city, the right rubber and reliable brakes are everything. We'll get you set up with the best for your bike and your style. Stop in and let's talk tires.