Brand Tone

Caring and Compassionate, Handmade and Artisanal, Playful and Engaging, Trustworthy and Quality-Focused, Community-Oriented

Brand Values

• •Animal Welfare
• •Handcrafted Quality
• •Joy and Enrichment
• •Safety and Functionality
• •Giving Back

Best Practices

• •Always Emphasize the "Handmade" and "Caring" Aspects: Use words like "handcrafted," "lovingly made," "artisan," "care," "support," and "welfare" to reinforce these core values in product descriptions, social media, and emails.
• •Maintain a Warm, Friendly, and Slightly Playful Voice: Address the audience (cat owners) in a relatable way. Use cat-related puns or lighthearted language where appropriate, especially on social media, but always balance it with sincerity when talking about quality or charity.
• •Clearly Communicate the Charity Link: Regularly and transparently mention the 5% donation to Stray Cat Rescue in various communications – it’s a strong value proposition and reinforces the compassionate image.
• •Focus on Benefits for Both Cat and Owner: Highlight how the products bring joy, enrichment, and safety to cats, while also fostering the bond between the pet and owner, or offering something special for the owner (like the hand lotion).
• •Be Visually Consistent: While this is about copywriting, the playful and caring tone in text should be matched by equally warm, inviting, and high-quality images and videos of cats enjoying the products, and potentially the crafting process. Ensure user-generated content shared also aligns with this feel.

Social Perception

Customers who interact with the brand on platforms like TikTok seem pleased with the products, showcasing them with their pets. The brand is perceived as one that cares about animal welfare due to its visible charity contributions. It's likely seen as a small, dedicated business offering unique, handmade items for cat lovers. The emphasis on "enriching the lives of cats & humans" and products that increase bonding suggests a perception of a brand that understands and caters to the emotional connection people have with their pets.

Copy Examples

• •Headline: Spoil Your Kitty, Support a Rescue! 🐾 Body: Every delightful handmade toy you treat your furry friend to from Percy & Pye means a 5% donation to Stray Cat Rescue. Playtime just got even more purr-fect.
• •Instagram Caption (with a cute cat photo): Mittens couldn't wait to get her paws on our new Silvervine Kicker! 😍 Handmade with love and designed for endless fun. What's your cat's favourite way to play? Share below! #PercyAndPye #HandmadeCatToys #HappyCats
• •Product Description Snippet (for a crochet toy): Lovingly handcrafted, stitch by stitch, our [Product Name] isn't just a toy, it's a bundle of joy designed for your cat's ultimate amusement and safety. Made with 100% cotton yarn and a sprinkle of organic catnip/silvervine for extra zoomies!
• •Email Subject: A Little Something for Them, A Big Help for Others 💌 Body: At Percy & Pye, we believe every cat deserves happiness. That's why our charming, handmade toys do more than just entertain your beloved companion – they also give back. Discover our new collection and join us in making a difference.
• •Website Banner: Crafted with Care, For Cats Everywhere. ✨ Shop our unique range of handmade toys and accessories, and experience the Percy & Pye difference.