Brand Tone

Supportive and Empathetic, Innovative and Scientific, Reassuring and Trustworthy, Relatable, Encouraging

Brand Values

• •Well-being and Health
• •Innovation
• •Efficacy and Results
• •Quality and Expertise
• •Empowerment
• •Customer-centricity (aspired)

Best Practices

• •Focus on the "Why": Always circle back to the core mission of alleviating back pain and improving quality of life. This ensures an empathetic and supportive tone.
• •Balance Science with Simplicity: While highlighting the innovative technology and expert backing, explain benefits in clear, relatable terms that resonate with someone experiencing pain. Avoid overly technical jargon in general consumer communication.
• •Show, Don't Just Tell, with Testimonials: Actively incorporate genuine customer stories and results (with permission) to build trust and demonstrate efficacy. This reinforces the reassuring aspect of the brand.
• •Adapt to the Platform, Maintain Core Values: While the style on TikTok might be more informal and humorous, the underlying message of support, innovation, and well-being should remain consistent with content on LinkedIn or the official website.
• •Empower, Don't Patronize: Frame PERCKO as a tool that helps users actively participate in their own back health journey (e.g., "re-educate your back," "strengthen your muscles"), rather than a passive fix. This fosters a tone of partnership and encouragement.

Social Perception

As a Problem Solver, Innovative but Premium-Priced, Effective for Many, But Not a Universal Fix, Trustworthy (due to medical backing), Improving Quality of Life

Copy Examples

• •Headline (Empathetic & Solution-Oriented): Tired of back pain dictating your day? Discover PERCKO and stand taller, live better.
• •Social Media Post (Innovative & Reassuring): Engineered by experts, backed by science. Our Lyne technology doesn't just support your back, it re-educates it for lasting relief. Join 150,000+ users finding comfort. #Percko #BackPainRelief #PostureCorrection #InnovationInWellness
• •Product Description Snippet (Trustworthy & Empowering): More than just a vest, it's your partner in reclaiming a pain-free life. Clinically shown to reduce pain and improve posture, PERCKO empowers you to strengthen your back and move with confidence. Feel the difference in 21 days.
• •TikTok Video Concept (Relatable & Encouraging): Visual: Person struggling with back pain doing a simple task (e.g., tying shoes, working at a desk), then transitions to them moving freely and smiling while wearing a PERCKO product. Voiceover/Text: Your back shouldn't hold you back. PERCKO helps you get back to doing what you love. #BackPainSolved #MoveFreely #PerckoLife
• •Email Subject Line (Supportive & Benefit-Driven): Reclaim Your Comfort: How PERCKO Can Transform Your Back Health.