Brand Tone

aspirational, trendy, friendly

Brand Values

• •Affordability and Quality
• •Style and Trend-Consciousness
• •Simplicity and Accessibility
• •Individuality and Self-Expression

Best Practices

• •Maintain a "Big Sister" Tone: Write copy as if you're a cool, trusted older sister giving friendly fashion advice. Use inclusive and uplifting language like "sis," "we," "you," and "your." This builds a personal connection and strengthens brand loyalty.
• •Lead with Lifestyle, Support with Product: Focus on the feeling, the event, or the confidence the clothes provide. "Your perfect brunch outfit is here" is more compelling than "Beige patterned dress for sale." Frame products as solutions to style problems.
• •Use Emojis to Add Personality: Incorporate relevant and popular emojis (", ", ", ") to keep the tone youthful, visually engaging, and native to social media platforms where the target audience spends their time.
• •Create a "Brand Lexicon": Develop a list of on-brand words and phrases to use consistently (e.g., "newness," "the edit," "effortless," "upgrade," "vibe"). This ensures all communications, from product descriptions to social posts, sound distinctly like Perception Fashion.
• •Always End with a Clear Call-to-Action (CTA): Every piece of copy should guide the customer. Use direct, actionable CTAs like "Tap to Shop," "Discover the Collection," "Get Yours Now," and "Share Your Style" to drive engagement and sales.

Social Perception

A reliable online source for trendy, budget-friendly women's apparel, actively cultivating social proof and trust through engaging social media.

Copy Examples

• •Your weekend just got a major upgrade. The Weekend Edit is LIVE! Think bold colors, effortless jumpsuits, and sets that do all the talking. Stop waiting, start living your best-dressed life. Tap the link in bio to shop the newness. #PerceptionFashion #NewCollection #OOTDInspo
• •Tired of 'nothing to wear'? Perception Fashion delivers affordable, on-trend styles right to your door. From chic dresses to casual sets, find your next favorite outfit and change your style perception. Shop now and get 15% off your first order!
• •Dress for the life you want. PERCEPTION: Affordable trends. Unforgettable style.
• • It's Here! 40% Off EVERYTHING You've Been Eyeing
• •Why complicate things? Our 'Effortless' Jumpsuit is your one-and-done solution for instant style. Featuring a cinched waist and ultra-soft fabric, it's the perfect blend of comfort and chic. Dress it up with heels or keep it casual with sneakers. This is style, simplified. Your perception, redefined.