Brand Tone

aspirational, elegant, and celebratory

Brand Values

• •Quality Craftsmanship
• •Celebration of Individuality & Expression
• •Tradition and Modern Aesthetics
• •Customer Satisfaction
• •Accessibility/Value

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe Peraan's voice (e.g., elegant, celebratory, vibrant, confident, authentic) and ones to avoid (e.g., overly casual, sarcastic, generic, cheap). Provide examples of "say this, not that."
• •Focus on "Storytelling" and Emotion: Connect with the aspirational desires of the customers. Instead of just listing product features, describe how the outfit will make them *feel* (e.g., "Feel like royalty," "Step into your spotlight," "Create unforgettable memories").
• •Use Rich, Evocative Language: Incorporate sensory details and descriptive adjectives that reflect the quality and beauty of the garments (e.g., "shimmering sequins," "flowing silhouettes," "intricate embroidery," "vibrant hues").
• •Maintain Visual and Textual Harmony: Ensure the copy on social media posts, website banners, and product descriptions aligns with the aesthetic of the imagery used. If the visuals are luxurious and celebratory, the text should echo this.
• •Consistent Call to Actions (CTAs) and Hashtags: Use CTAs that are inviting and create a sense of occasion (e.g., "Discover Your Dream Dress," "Celebrate With Us," "Shop the Collection"). Employ a consistent set of primary brand hashtags (#Peraan #PeraanOfficial #PeraanBySH) and supplement with relevant campaign-specific or descriptive ones.

Social Perception

Positive: Many customers express love for the dresses, complimenting the designs, quality, and accuracy compared to online images. Aspirational: Customers feel like a "super princess" and look forward to "flaunting" the dresses for special occasions like Eid. Engaged Community (especially on TikTok and Instagram): There are numerous likes and comments on their TikTok videos, with users frequently asking for prices, expressing desire for the outfits, and inquiring about availability and ordering.

Copy Examples

• •Headline: Embrace Your Radiance. Discover Peraan. Body: More than just a dress, it's a statement. Our latest collection weaves tradition with contemporary elegance, designed to make your every moment a celebration. Shop now and find the masterpiece that tells your story. #PeraanElegance #CelebrateInStyle
• •Headline: The Art of Exquisite Detail. The Heart of Peraan. Body: From intricate hand block printing to luxurious fabrics that flow with grace, each Peraan creation is a testament to unparalleled craftsmanship. Experience the quality, feel the tradition, embody the beauty. Your dream ensemble awaits. #PeraanCraftsmanship #LuxuryRedefined
• •Headline: Make Your Next Occasion Unforgettable. Body: Weddings, festivals, cherished moments. Peraan offers a stunning array of occasion wear, designed to make you shine. Explore our vibrant colors, timeless designs, and find the perfect expression of your joy. #PeraanCelebrations #PakistaniFashion #SpecialOccasionWear
• •Headline: As Seen In Your Dreams. Now At Peraan.com. Body: Our clients say it best: "Absolutely positively loved the dress!" Discover the Peraan difference – where the outfit you see online is the treasure you receive. High quality, stunning designs, and a touch of magic. Shop the collection today! #PeraanOfficial #CustomerLove #DreamDress
• •Headline: Limited Time: Elevate Your Eid Wardrobe with Peraan! Body: Discover exclusive designs and luxurious fabrics in our special Eid Collection. From timeless traditionals to contemporary chic, find your perfect festive look. Don't miss out on making this Eid your most stylish yet. Shop the sale at Peraan.com! #PeraanEidEdit #FestiveFashion #LuxuryForYou