Brand Tone

Approachable and Friendly, Empowering and Solution-Oriented, Stylish and Tasteful, Playful and Vibrant, Confident and Reassuring

Brand Values

• •Accessibility
• •Quality Craftsmanship
• •Customer Empowerment & Creativity
• •Sustainability
• •Speed and Efficiency
• •Style and Aesthetic Appeal

Best Practices

• •Embrace "Approachable Expertise": Write as if you're a knowledgeable friend offering great design advice. Avoid overly technical jargon but clearly explain the benefits of customization, quality, and your unique process. The tone should be helpful and encouraging.
• •Inject Playfulness and "Spice": Consistently use a touch of lightheartedness and energy in your language. Words like "spice," "pop," "vibrant," and "fabulous" align with the "Peppery" brand name and the visual appeal of the products. Keep taglines like "No Spam. Just Spice." in mind.
• •Focus on Solutions and Empowerment: Frame your copy around how Pepper Home solves customer pain points (e.g., difficulty finding unique items, high cost of custom, long lead times). Emphasize how the brand empowers customers to take control of their home's aesthetic.
• •Highlight Key Values Consistently: Regularly weave in mentions of your core values: customization, quality, speed, sustainability, and accessibility. This reinforces what makes Pepper Home different and trustworthy.
• •Maintain a Visually Congruent Voice: Ensure the copy reflects the bright, stylish, and often colorful aesthetic of the products and brand imagery. The language should feel as fresh and inspiring as the designs themselves. Use descriptive words that evoke texture, color, and pattern.

Social Perception

Positive Customer Sentiment, Trusted by Design Enthusiasts, Innovative and Problem-Solving, High-Value Proposition

Copy Examples

• •Headline: Tired of the Same Old Decor? Spice Things Up with Pepper Home. Body: Don't just furnish your home, design it! At Pepper Home, create custom curtains, pillows, and wallpaper that perfectly reflect your unique style. High-quality, sustainably made in the USA, and delivered in 10 days or less. Your dream home is just a few clicks away. Call to Action: Design Your Perfect Piece Today!
• •Headline: Custom Made Simple. Beautifully Fast. Body: Love the idea of custom decor but dread the hassle and wait? Pepper Home makes it easy. Choose from exclusive fabrics, customize your design, and receive your stunning, made-to-order pieces in days, not months. Finally, decor that’s truly you, without the fuss. Call to Action: Explore Custom Possibilities!
• •Headline: From Our Founders' Frustration to Your Fabulous Home. Body: We get it. Finding unique, quality home decor that doesn’t break the bank (or take forever) used to be a challenge. That’s why we started Pepper Home – to bring you accessible, custom-designed pieces with a dash of personality. Let's make your space shine! Call to Action: Discover Our Story & Start Designing!
• •Headline: Quality You Can See, Customization You’ll Love. Body: Experience the Pepper Home difference: premium materials, handcrafted in the USA, and designed by you. From vibrant prints to timeless solids, create pieces that tell your story. Plus, with our sustainable practices, you can feel good about every choice. Call to Action: Get Inspired by Our Collections!
• •Headline: Your Walls. Your Windows. Your Way. (In 10 Days!) Body: Why settle for off-the-shelf when you can have custom-crafted? Pepper Home delivers personalized style quickly and affordably. Curtains that fit perfectly, pillows that pop, and wallpaper that wows – all made to your exact vision and ready to ship in just 10 days. Call to Action: Start Your Custom Project Now!