Brand Tone

Aspirational, Trendy, Youthful, Playful, Confident, and Bold. Aiming to be Approachable and Inclusive.

Brand Values

• •Trend Leadership
• •Style & Self-Expression
• •Accessibility (Price & Style)
• •Inclusivity
• •Environmental Responsibility
• •Community Engagement

Best Practices

• •Prioritize clear and prompt communication with customers regarding order status and shipping updates.
• •Actively address and resolve customer service issues, particularly those related to order fulfillment and returns.
• •Maintain a consistent and transparent approach to handling customer complaints and feedback on social media.
• •Ensure product descriptions accurately reflect sizing and material quality to avoid discrepancies and customer dissatisfaction.
• •Showcase diverse customer experiences and reviews (both positive and constructive) to build trust and authenticity.

Social Perception

To be seen as a fashionable and desirable brand with trendy clothing suitable for creating Instagram-worthy outfits, while addressing concerns about inconsistent quality, sizing, and, most importantly, improving customer service reliability and responsiveness.

Copy Examples

• •"Steal the spotlight in our latest collection! ✨ Trendsetting styles designed for you, babe. #Peppermayo #FashionForward"
• •"Fresh threads just dropped! 🔥 Get ready to turn heads with our bold prints and vibrant colors. Shop now and express your unique style! #PeppermayoStyle #NewArrivals"
• •"Weekend vibes are calling! ☀️ Dress to impress in our effortlessly chic dresses. Perfect for brunch, parties, or just looking fabulous. #PeppermayoWeekend #DressGoals"
• •"Happy shopping, babes! 💖 Treat yourself to something special with 25% off storewide. Don't miss out on the hottest deals! #PeppermayoSale #RetailTherapy"
• •"Obsessed with our new arrivals! 😍 Tag us in your Peppermayo looks for a chance to be featured. Let's inspire each other! #PeppermayoCommunity #StyleInspo"