Tono de Marca

Friendly, Enthusiastic, and Relatable

Valores de Marca

• •Self-Expression and Individuality
• •Bohemian & Free-Spirited Style
• •Exclusivity and Uniqueness
• •Confidence and Empowerment
• •Customer-Centricity

Mejores Prácticas

• •Speak Like a Friend: Always use a warm, conversational tone. Address the customer directly ("you," "your") and frame messages as if you're offering friendly advice or sharing an exciting find.
• •Lead with Feeling, Follow with Features: Start descriptions by evoking a feeling or situation (e.g., "The perfect dress for a summer wedding" or "Your new favorite cozy sweater"). Then, follow up with the practical details like fabric, fit, and specific features.
• •Use Enthusiastic and Positive Language: Incorporate energetic words like "love," "obsessed," "favorite," "beautiful," and "perfect" to convey genuine passion for the products. Use emojis tastefully (✨, ☀️, ❤️) to add warmth and personality, especially on social media.
• •Highlight Scarcity and Uniqueness: Remind customers of the brand's value of exclusivity. Use phrases like "Limited quantities," "Won't be restocked," or "Get it before it's gone" to create a sense of urgency and reinforce the special nature of the products.
• •Reinforce the "Why": Connect your copy back to the core brand values of self-expression and telling a story through style. Encourage customers to see the clothes not just as items, but as part of their personal narrative. Ask questions in social captions to foster a community around this idea (e.g., "Where would you wear this dress?").

Percepción Social

PepperLilly is perceived as a positive, trusted boutique that is an authority in bohemian-chic fashion, known for quality, accurate descriptions, and fast delivery.

Ejemplos de Copy

• •Hello, sunshine! ☀️ Say hello to the 'Marisol' floral maxi dress, your new go-to for every sun-drenched adventure. We are absolutely obsessed with its flowy fit and delicate print. It’s one of those dresses that just makes you feel happy! Tap to snag this beauty before she’s gone!
• •A little treat just for you! ✨ Your weekend outfit is inside...
• •Get ready to live in this sweater! Our 'Autumn Dream' knit is the definition of cozy-chic. Made with the softest yarn, it’s perfect for morning coffee runs, bonfire nights, and everything in between. We love the relaxed fit and timeless cable-knit detail. Pair it with your favorite denim for an effortlessly perfect look.
• •Your style tells your story. At PepperLilly, we find unique, free-spirited pieces so you can tell yours. From romantic boho dresses to comfy, everyday favorites, discover a style that’s all you. Limited quantities for a look that's truly yours. Shop our new collection now!
• •More than just a boutique, PepperLilly is a celebration of personal style. Founded by a mother-daughter duo with a shared love for bohemian romance and flirty, fun fashion, we hand-pick every item with you in mind. Our dream is to bring you cute, comfy, and confidence-boosting pieces that feel like they were made just for you.