Brand Tone

Aspirational & Stylish, Friendly & Accessible, Confident & Quality-Focused, Enthusiastic & Playful

Brand Values

• •Customization & Personalization
• •Quality & Craftsmanship
• •Accessibility & Affordability (within custom decor)
• •Sustainability
• •Customer Focus & Support
• •Timeless Design with a Modern Twist

Best Practices

• •Use Lively and Engaging Language: Incorporate words that convey enthusiasm, style, and ease (e.g., "vibrant," "gorgeous," "effortless," "create," "transform," "love").
• •Emphasize "You" and "Your": Focus the copy on the customer, their vision, their home, and their ability to create. This reinforces the personalization value.
• •Highlight Key Differentiators: Consistently weave in core benefits like "custom-made," "sustainably crafted in the USA," "delivered in days," and "designer quality."
• •Maintain a Positive and Encouraging Stance: Frame decorating and customization as an exciting and achievable process. Offer solutions and inspiration rather than just products.
• •Be Visually Descriptive (even in text): Use words that help the customer imagine the textures, colors, and impact of the products in their own space. Words like "pop," "drape," "bloom," and "waltz" (as seen in a wallpaper description) can be effective.

Social Perception

High Quality, Beautiful Designs, Excellent Customer Service, Fast Turnaround for Custom Items, Empowering, Good Value

Copy Examples

• •Headline: Don't Just Decorate. Design. Your Home, Your Rules. Body: Tired of searching for the perfect curtains? Stop searching and start creating! With Pepper Home, you choose the fabric, the pattern, the finish. Craft bespoke pieces that are all you, delivered in days. Let's make your vision a vibrant reality.
• •Social Media Post (with an image of a customer's styled room): Text: We're absolutely OBSESSED with how @[customerhandle] brought their space to life with our custom [Product Name] in [Fabric Name]! 😍 That perfect pop of pattern, tailored just for them. Ready to pepper your own home with personality? Tap the link in bio to explore your custom creations! #PepperHome #CustomDecor #HomeStyle #InteriorInspo
• •Email Subject: Your Dream Room is Closer Than You Think! (Plus, a little treat inside) Body Snippet: Imagine: curtains that drape perfectly, pillows that pop with your favorite print, and wallpaper that transforms your walls into a work of art. At Pepper Home, it’s not just a dream. Our easy-to-use customization tools and sustainably crafted pieces make unique style attainable. P.S. Enjoy 10% off your first custom creation with code WELCOME10!
• •Product Description Snippet (for a vibrant floral wallpaper): Text: Let your walls bloom! Our [Pattern Name] wallpaper brings a touch of whimsical elegance to any room. Featuring [describe pattern details], this isn't just wallpaper—it's a statement. Digitally printed on eco-friendly paper and made to order, just for you. Ready to turn a blank canvas into a masterpiece?
• •About Us Page Snippet: Text: We started Pepper Home because we believe creating a home you truly love shouldn’t be complicated or out of reach. We're passionate about giving you the tools to design beautiful, high-quality, custom pieces that reflect your unique style—sustainably made in the USA and delivered with a sprinkle of joy (and speed!).