Brand Tone

Personal, Passionate, Artful, Warm, Collaborative, Expert, Emotive

Brand Values

• •Artistic Expression
• •Personalization and Inclusivity
• •Creating Connection and Love
• •Local Sourcing

Best Practices

• •Lead with Emotion and Connection: Always frame your copy around the feelings flowers evoke —love, joy, connection, celebration. Use emotive words rather than just describing the product. Instead of "Red roses," try "Passionate, romantic red roses."
• •Tell a Story: Whether it's the story of the couple, the inspiration behind an arrangement, or the origin of the flowers from a local farm, storytelling makes the brand more personal and memorable.
• •Emphasize "Unique" and "Personalized": Consistently use words like "custom," "unique," "your vision," "one-of-a-kind," and " bespoke" to reinforce the brand's core value of personalization. Avoid generic floral descriptions.
• •Maintain a Personal Voice: Write as Niki does on the website —with passion and warmth. Use "I" and "we" to create a direct connection with the reader. Share behind-the-scenes moments and personal anecdotes to reinforce approachability.
• •Highlight Artistic Details: Use descriptive language that speaks to the artistry involved. Mention specific textures, color palettes, and unique elements. Words like "artful," "textural," "lush," "vibrant," and "curated" align perfectly with the established brand identity.

Social Perception

Trusted, Creative, High-Quality, Reliable, Professional, Collaborative, Unique Artistic Style, Partner in Planning

Copy Examples

• •A love story, told in petals and stems. We believe flowers should be as unique as the couple carrying them. For this bouquet, we blended vibrant garden roses with wild, textural ferns to capture a feeling of joyful romance. What story will your flowers tell? #ArtfulFlowers #WeddingBouquet #NewEnglandWedding #PepperAndFern
• •More Than Flowers. It's Your Story in Bloom. We create artful, memorable floral designs for life's most important moments, celebrating the unique love you share.
• •Engaged? Let's dream up your wedding flowers together! At Pepper & Fern, we skip the cookie-cutter arrangements and design florals that are a true reflection of you. From vibrant, lush centerpieces to wildly romantic bouquets, we make the process easy and stress-free. Let's create something beautiful. Learn more and inquire today!
• •Lush textures, vibrant colors, and a touch of the untamed. This archway combines local dahlias and rambling greenery to create a ceremony backdrop that's both elegant and full of life. A perfect example of our philosophy: your wedding florals should be a work of heart. #WeddingArch #FloralDesign #GardenWeddingInspo #MAFlorist
• •It was a joy to bring your floral vision to life! We hope your flowers brought a little extra beauty to your celebration. Thank you for trusting us with your special day. — Niki and the Pepper & Fern Team | Helping you feel loved through flowers.