Brand Tone

Knowledgeable & Authoritative, Passionate & Dedicated, Traditional & Trustworthy, Eco-conscious & Responsible, Approachable & Helpful

Brand Values

• •Heritage & Tradition
• •Quality & Expertise
• •Biodiversity & Preservation
• •Organic & Natural
• •Transmission of Knowledge
• •Sustainability & Future-Oriented
• •Customer Focus

Best Practices

• •Emphasize Heritage and Expertise: Consistently weave in the brand's long history (since 1590, 13+ generations) and deep horticultural knowledge, especially regarding fruit trees and organic methods, to reinforce authority and trustworthiness.
• •Highlight Organic and Natural Values: Always mention and explain the benefits of the "certified organic" status in product descriptions, blog posts, and social media, connecting it to plant health, environmental responsibility, and fruit quality.
• •Use Passionate and Evocative Language: Describe plants and gardening not just factually, but with language that conveys a love for nature, the beauty of the varieties, and the joy of cultivation (e.g., "symphony végétale," "fruits faits maison").
• •Maintain an Educational and Helpful Stance: Provide practical advice, share knowledge generously (as seen in their blog and "Conseils" section), and position the brand as a helpful guide for gardeners of all levels.
• •Ensure Visual and Textual Harmony: Accompany copy with high-quality images that reflect the natural beauty and health of the plants, ensuring that the visual tone matches the textual tone of quality, tradition, and natural abundance. (As observed on Instagram).

Social Perception

Highly reputable and expert, A guardian of horticultural heritage, A provider of high-quality, healthy plants, Committed to the environment, A traditional, family-run business

Copy Examples

• •Headline: Rooted in History, Growing for Your Future. Body: "For over 13 generations, since 1590, Pépinières Baltet-Dumont has passionately cultivated exceptional fruit trees. Discover our certified organic, ancient varieties and bring centuries of French horticultural expertise to your garden." Tone: Traditional, Knowledgeable, Trustworthy.
• •Headline: Taste the Legacy: 350 Ancient Fruit Varieties, Organically Grown. Body: "At Les Arbres Eric Dumont, we don't just sell trees; we preserve a living heritage. Our certified organic orchards nurture rare and forgotten flavours. Choose a tree that tells a story and savour the authentic taste of nature." Tone: Passionate, Eco-conscious, Authoritative.
• •Headline: Your Partner in a Greener World. Expert Advice, Naturally Beautiful Trees. Body: "Dreaming of a flourishing orchard or a vibrant garden? Our experts, backed by generations of knowledge, are here to guide you. From selecting the perfect organic tree to harvest tips, we help you cultivate beauty and bounty, sustainably." Tone: Approachable, Knowledgeable, Eco-conscious.
• •Headline: The Art of French Arboriculture, Delivered to Your Door. Body: "Experience the unparalleled quality of Pépinières Baltet-Dumont. Our fruit trees, roses, and ornamental plants are cultivated with meticulous care, respecting nature and tradition. Invest in a legacy of beauty and flavour." Tone: Authoritative, Quality-focused, Traditional.
• •Headline: More Than Just a Nursery: Cultivating a Sustainable Future, One Tree at a Time. Body: "Join us in our commitment to biodiversity and environmental stewardship. Les Arbres Eric Dumont offers certified organic trees that are not only beautiful and productive but also a step towards a healthier planet for generations to come." Tone: Eco-conscious, Passionate, Responsible.