Tono de Marca

Inspiring, Motivational, Friendly, Approachable, Organized, Efficient, Stylish, and Modern.

Valores de Marca

• •Organization
• •Style & Aesthetics
• •Simplicity & Ease of Use
• •Customer Satisfaction
• •Versatility

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the brand's tone (inspiring, stylish, organized, friendly), key messaging points, preferred vocabulary, and things to avoid. Share this with anyone creating content.
• •Focus on "Stylish Organization": Consistently weave in the idea that being organized can also be aesthetically pleasing and a joyful experience. Use descriptive words that evoke both efficiency and beauty.
• •Emphasize Empowerment and Simplicity: Frame product benefits around making users' lives easier, helping them achieve their goals, and feeling in control. Avoid overly technical or complicated language.
• •Maintain Visual and Verbal Cohesion: Ensure that the copy on all platforms (website, social media, emails) aligns with the clean, modern, and inspiring visual identity of the brand.
• •Engage with an Encouraging and Supportive Voice: When interacting with customers in comments, DMs, or email, maintain the friendly, helpful, and motivational tone established in your broader marketing copy. This reinforces the brand's supportive nature.

Percepción Social

Customers likely see Pepa & Co. Studio as a provider of stylish and functional tools for organization. The brand is perceived as being helpful and focused on making planning an enjoyable and less daunting task.

Ejemplos de Copy

• •Headline: Conquer Your Chaos, Beautifully. Body: Stop dreaming about an organized life and start living it. Our 2025 Planners are here to transform your daily overwhelm into effortless flow. Discover stylish designs and functional layouts that make planning a joy, not a chore. Shop now and make next year your most organized yet!
• •Headline: Your Goals, Gorgeously Organized. Body: Meet your new planning companion! From big dreams to daily to-dos, our versatile planner inserts and chic accessories are designed to help you stay on track, in style. Find the perfect fit for your life and start turning those plans into reality.
• •Headline: Unlock Your Most Productive Year. Effortlessly. Body: Imagine a year where every appointment is met, every goal is tracked, and every day feels a little more streamlined. Our new collection of digital and printable planners brings that vision to life. Get inspired, get organized, get Pepa & Co.
• •Headline: More Than Just a Planner, It's Your Lifestyle. Body: At Pepa & Co. Studio, we believe that organization should be beautiful. Our curated selection of planners and accessories isn't just about managing your schedule; it's about elevating your everyday and empowering you to achieve more, with style and simplicity.
• •Headline: Ready to Plan Your Best Days? We Thought So. Body: Say goodbye to scattered notes and hello to focused productivity! Our planners are thoughtfully designed to help you balance work, life, and everything in between. Explore our range and find the perfect tool to make every day a masterpiece of organization.