Brand Tone

friendly, personal, and celebratory

Brand Values

• •Celebration of Life's Moments
• •Personal Connection and Memory-Making
• •Family and Personal Touch
• •Customer Service and Responsiveness
• •Joy and Quality

Best Practices

• •Maintain a Personal, Story-Driven Voice: Always lean into the brand's origin as a mother-daughter team. Use storytelling in "About Us" sections, social media posts, and even product descriptions to build a stronger connection with the audience.
• •Use Celebratory and Joyful Language: The copy should always reflect the purpose of the products. Use positive, high-energy words like "celebrate," "joy," "cherish," "unforgettable," and "special" to reinforce the brand's core mission.
• •Incorporate a Friendly, Welcoming Tone: Continue using conversational language (e.g., "y'all," "we're so excited to share") to make the brand feel approachable and friendly, like talking to a trusted friend who is helping plan your party.
• •Highlight Customization and Personalization: Emphasize that products are "personalizable," "custom," and "made for you." This directly addresses the customer's desire to create a unique event and reinforces the brand's value proposition.
• •Amplify Positive Customer Feedback: Leverage the excellent reviews by incorporating testimonials and user-generated content into marketing materials. Phrases like "See why our customers give us 5 stars!" can build trust and validate the brand's promises of quality and service.

Social Perception

Overwhelmingly positive, with customers frequently leaving five-star reviews for high-quality products, excellent customer service, fast turnaround, and as a trustworthy small business.

Copy Examples

• •Getting your 'I Do' crew ready for the best weekend ever? ✨ Our custom party cups are the perfect toast-ready accessory for your bachelorette bash. Let's make some memories that will last long after the confetti settles! #BacheloretteParty #IDoCrew #PeonyAndConfettiCo
• •From superheroes to unicorns, every kid's birthday is a story waiting to be told! 🎈 Make their big day extra special with personalized party favors they'll love. Let us help you celebrate the little moments that mean the most. #KidsBirthday #PartyFavors #CelebrateInStyle
• •Life is full of moments worth celebrating. At Peony & Confetti Co., we're here to add a personal touch to every single one. Shop custom decor and gifts, and let's make something beautiful together. #PartyDecor #CustomGifts
• •Elegant, personal, and unforgettable. Discover custom-designed pieces for your wedding day that reflect your unique love story. From rehearsal dinner details to reception decor, we believe every celebration deserves a touch of peony-perfect elegance. #WeddingInspiration #CustomDecor #PeonyAndConfetti
• •Ready for a Celebration? New Arrivals Are Here! 🎉Hey y'all! We've been busy creating new designs to help you celebrate life's happiest moments. From sunny summer parties to cozy bridal showers, find your new favorite personalized treasures inside!