Brand Tone

aspirational, creative, and sophisticated

Brand Values

• •Craftsmanship and Quality
• •Originality and Personalization
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Lead with "Why," Not Just "What": Instead of just describing a product (e.g., "peel-and-stick wallpaper"), start with the benefit or feeling it creates ("Transform your room in an afternoon"). Frame the products as solutions for self-expression and creating a personalized environment.
• •Use Evocative and Sensory Language: Employ words that appeal to a sense of sophistication and artistry. Terms like "handcrafted," "meticulous," "vibrant," "serene," and "bold" align with the premium nature of the products.
• •Maintain a Consistent Voice Across Platforms: Whether writing a short Instagram caption, a detailed product description, or a customer service email, the tone should remain sophisticated, inspiring, and helpful. Avoid overly casual slang or a purely transactional tone.
• •Emphasize Core Values: Regularly weave brand values like "craftsmanship," "originality," and "quality" into the copy. Mentioning that wood art is "hand-painted by artisans" or that wallpapers use "eco-friendly inks" reinforces the brand's identity and justifies its premium positioning.
• •Balance Inspiration with Practicality: While the tone is aspirational, the copy must also be practical. Clearly state key benefits like "easy to install," "free worldwide shipping," and the "satisfaction guarantee." This combination builds both desire and trust.

Social Perception

The public perception of Peony Atelier is largely positive, with customers viewing it as a source of high-quality, beautiful, and unique wall decor. Reviews frequently use words like "gorgeous," "stunning," and "great quality." Customers appreciate the ease of application for peel-and-stick products and the helpfulness of the company's support team. The brand has successfully built a reputation for reliability and for delivering products that meet or exceed expectations. There is little to no negative sentiment found in online reviews or forums.

Copy Examples

• •Your walls are a canvas. Don't leave them blank. Introducing The Terra Collection where earthy tones and organic patterns bring the serenity of nature indoors. Handcrafted, eco-friendly, and beautifully simple to apply. Swipe to see how you can transform your space. #PeonyAtelier #WallDecor #InteriorDesign
• •Tired of the same four walls? It fs time for a change that sticks. Our premium peel-and-stick wallpaper makes redecorating a dream. No mess, no stress, just stunning, handcrafted designs that reflect your style. Get 15% off your first order and see where art meets precision. #HomeRenovation #DIYDecor #PeonyWallpaper
• •Say it in lights. Your name, your mantra, your vibe immortalized in neon. Our custom UV-printed signs are crafted with precision to bring your vision to life. Perfect for your office, game room, or living room. Light up your world with Peony Atelier.
• •Art that adds dimension. Each piece of our 3D Layered Wood Art is a story told through texture and shadow. Meticulously handcrafted from 7 layers of hand-painted wood, this mandala brings a sense of balance and modern boho charm to any room. A testament to true craftsmanship, designed to be the soul of your space.
• •Subject: A Touch of Artistry for Your Home. At Peony Atelier, we believe your home should be a gallery of things you love. From vibrant, custom neon signs to intricate, handmade wood panels, we craft each piece with the goal of bringing originality and personality to your space. Discover our latest creations and find the piece that tells your story.