Brand Tone

Friendly, trendy, and encouraging; casual and accessible, like fashion advice from a close friend, with an upbeat and positive vibe.

Brand Values

• •Inclusivity and Authenticity: Fashionable clothing for real women in size inclusive styles.
• •Affordability: Accessible options for trendy clothing, reinforced by free shipping and 'buy now, pay later' services.
• •Trend-Focused Style: Stays current with fashion trends, offering fashionable and 'of the moment' items.
• •Casual & Vibrant Expression: Encourages self-expression through stylish, comfortable, and vibrant clothing for everyday life.

Best Practices

• •Maintain a Conversational Tone: Always write as if you are talking to a friend. Use contractions (like "it's" and "you'll"), ask questions, and use enthusiastic language to make the brand feel approachable and relatable.
• •Highlight Inclusivity: Consistently mention the size-inclusive range (e.g., "Available in S-2XL") in product posts and ads. This reinforces a core brand value and makes a wider audience feel seen and welcomed.
• •Emphasize Affordability & Value: Regularly remind customers of value propositions like "Free Shipping on US Orders $125+" and the availability of "Shop Now Pay Later with ShopPay." This builds the brand's reputation for being accessible.
• •Use Enthusiastic and Positive Language: Incorporate upbeat and descriptive words like "vibrant," "fave," "cute," and "effortless." Use exclamation points where appropriate to convey genuine excitement about the products.
• •Create a Sense of Urgency and Newness: Drive action by highlighting "NEW ARRIVALS," limited stock ("Grab yours before it's gone!"), or fast-selling items. This encourages immediate engagement and purchase.

Social Perception

Reliable and stylish online boutique for women, a go-to source for cute, contemporary, and size-inclusive clothing. Perceived as quality and good service, fostering trust and inspiration through an active and aesthetically consistent social media presence.

Copy Examples

• •That weekend feeling just called! 📞 Our new Lydia Short Sleeve Tiered Dress is the perfect answer. Effortlessly cute, comfy, and ready for brunch, errands, or wherever the day takes you. Available now in S-2XL because great style is for everyone. Tap to shop!
• •✨ NEW ARRIVALS are here... and they're selling out fast!
• •For real women, for your real life. Trendy, affordable, and size-inclusive styles are waiting for you. FREE US shipping on orders $125+.
• •Tired of clothes that don't fit your life *or* your body? We get it. At Peonies & Lime, we curate vibrant, on-trend fashion for real women. Discover dresses, tops, and denim in sizes you'll love. Shop our new collection now and pay later with ShopPay!
• •Meet the Bryce Fleece Shacket – your new favorite layering piece! Part shirt, part jacket, it's 100% cozy and effortlessly cool. We love it thrown over a graphic tee or a simple bodysuit for a perfect fall look. Grab yours before it's gone!