Brand Tone

Inspiring and Evocative, Warm and Inviting, Authentic and Genuine, Respectful (of nature and heritage), Calm and Serene

Brand Values

• •Nature Inspiration
• •Craftsmanship and Quality
• •Authenticity and Heritage
• •Creating Lasting Beauty and Joy in Everyday Life
• •Sustainability
• •Creativity
• •Nordic Simplicity

Best Practices

• •Consistently draw inspiration from nature – its colors, textures, seasons, and tranquility – in your descriptions and storytelling. Use evocative language that connects products to the natural world.
• •Ensure copy reflects authenticity, unique design, and aesthetic appeal.
• •Share the story of Posio, the handmade aspects, and the skill of the artisans. This reinforces quality and authenticity.
• •Describe how Pentik products make a home *feel* – warm, joyful, inviting, serene. It's not just about decorating; it's about creating a lifestyle.
• •Reflect the Nordic design philosophy in your language – keep it clear, concise, and elegant, avoiding overly complex or trendy jargon. The tone should be as timeless as the designs.

Social Perception

Positive Association with Finnish Design and Quality, Connection to Nature and Coziness, Appreciation for Craftsmanship and Durability, Trusted Brand with Strong Heritage, Sustainable and Responsible, Experiential Retail, Engaged Community

Copy Examples

• •Savor the quiet moments. Our [Product Name] collection, inspired by the serene landscapes of Lapland, brings timeless Nordic elegance to your everyday rituals. Crafted to be cherished. #Pentik #NordicHome #SimpleJoys #FinnishDesign #LastingBeauty
• •Create your haven. From hand-finished ceramics to textiles that whisper of Finnish forests, Pentik helps you craft a home that’s warm, inviting, and authentically yours. Discover the art of Nordic living. Shop now. [Link] #PentikHome #InspiredByNature #Craftsmanship #CozyLiving #ScandinavianDesign
• •Embrace the Season's Beauty. Introducing our new collection, born from the heart of Finnish nature and the hands of our skilled artisans in Posio. Bring the outdoors in. #Pentik #NewCollection #HandmadeCeramics #SustainableDesign #FinnishHeritage
• •From our hands to your home 👐✨. Each Pentik piece tells a story of nature, creativity, and generations of craftsmanship. Made in Posio, with love. #Pentik #MadeInPosio #Ceramics #BehindTheScenes #NordicDesign #ArtisanMade
• •Find your sanctuary. Infuse your space with the calm and beauty of Nordic design. Pentik offers timeless pieces that invite warmth, joy, and a deep connection to nature. Explore ideas for a home that tells your story. #PentikLifestyle #HomeInspiration #ScandinavianStyle #NaturalMaterials #HyggeHome