Brand Tone

Personal, Emotional, and Elegant

Brand Values

• •Artisanal Craftsmanship
• •Italian Heritage
• •Personalization and Dreams
• •Family and Love
• •Modernity and Trend-Awareness

Best Practices

• •Lead with Emotion, Support with Detail: Always start your copy with the emotion or the story behind the piece. Follow up with the tangible details like "18kt gold," "handmade in Naples," or "925 silver" to build trust and justify the value.
• •Use the Founders' Story: Regularly reference the story of Andrea and Annalisa. Phrases like "From our family to yours" or "Born from a love for craftsmanship and a passion for stories" reinforce the personal, family-run nature of the brand.
• •Frame Products as "Creations" or "Dreams": Avoid generic terms like "products" or "items." Use words like "creations," "treasures," "dreams," and "emotions" to elevate the perceived value and align with the tagline "Creiamo Emozioni".
• •Engage Personally on Social Media: Continue the TikTok strategy of responding to comments and even other brands. When answering questions, maintain a warm, personal, and helpful tone. Sign off comments with a name (e.g., "-Annalisa") to enhance the personal touch.
• •Maintain Visual and Textual Elegance: Ensure all visuals—from website photos to social media posts—are high-quality, clean, and elegant. The written copy should be free of errors, well-structured, and use evocative, sophisticated language to match the aesthetic.

Social Perception

The public perception of Pensieri D'oro 19 is that of a trustworthy and authentic artisan jeweler. They are seen as creators of meaningful, high-quality pieces rather than just sellers of accessories. The personal stories and behind-the-scenes content on social media foster a sense of connection and community, making the brand appear approachable and genuine. Customers likely choose them for custom pieces, special occasion gifts, and the desire to own something with a personal story attached.

Copy Examples

• •Crafted by Hand, Worn with Heart. Every love story is unique. So is every ring we create in our Naples workshop. This 18kt gold piece wasn’t just made; it was brought to life from a personal dream. Let us help you tell your story. ✨ #PensieriDoro #HandmadeJewelry #ItalianCraftsmanship #CreateEmotions
• •Your Ideas, Our Hands, An Unforgettable Jewel. From a fleeting thought to a tangible treasure. Our artisans in the heart of Borgo Orefici are here to craft your dream piece. Design your own emotion. Call to Action: Start Creating
• •The Next Chapter Begins with a Sparkle. Founded by a husband and wife, we know that jewelry is more than just an accessory—it's a promise. At Pensieri D'oro 19, we create emotions in 925 silver and 18kt gold. Find the symbol of your love story with us. Call to Action: Discover Our Collections
• •She wanted a way to always keep her son close to her heart... We don't just make jewelry, we craft emotions. Turning your most precious thoughts into treasures you can hold. ✨ #PensieriDoro #CustomJewelry #FamilyLove #ArtisanMade #Naples
• •A New Arrival: Celebrate Motherhood with Our Maternity Collection. Welcome to the most precious journey of all. The Pensieri D'oro 'Maternity' collection is designed to capture the incredible bond and emotion of motherhood. Each piece is handcrafted in our family workshop, created to be a timeless reminder of this beautiful chapter. Call to Action: Explore the Collection