Brand Tone

friendly, warm, encouraging, and playful. There's also an element of being thoughtful and expert-backed

Brand Values

• •Family Connection: The core value is fostering meaningful connections and quality time among families. Their mission is to make minutes more meaningful.
• •Play and Imagination: Pennycake products are designed to cultivate play, imagination, and creativity.
• •Child Empowerment: The brand aims to nurture children's self-confidence by encouraging them to lead and contribute to games and activities.
• •Enriched Engagement: They focus on products that help kids feel cared for and learn to show care by contributing their thoughts and ideas.
• •Accessibility and Ease of Use: The games are designed to be easy for the whole family to enjoy, even with limited time, and often require minimal prep.

Best Practices

• •Emphasize "Togetherness": Consistently use words and phrases that highlight family connection, shared experiences, and quality time (e.g., "playfully together," "meaningful minutes," "family fun").
• •Keep it Playful and Positive: Use a warm, encouraging, and slightly whimsical tone. Inject words associated with joy, laughter, and discovery.
• •Highlight Simplicity and Ease: Reassure busy parents that Pennycake products are easy to use and can fit into everyday life, turning small pockets of time into valuable interactions.
• •Subtly Weave in Expert Endorsement: Mention the collaboration with child and family experts to build trust and underscore the thoughtful design of the products without being overly academic.
• •Encourage Interaction and Sharing: Use calls to action that invite families to not just play, but to share their experiences and connect with the Pennycake community (e.g., "Share your together time with us").

Social Perception

Pennycake is generally perceived positively as a brand that offers high-quality, engaging, and beneficial products for families. It's seen as a trustworthy extension of the Chick-fil-A brand, focusing on positive family values. The association with child development experts and parenting awards contributes to a perception of credibility and quality. Customers appreciate the focus on screen-free fun and fostering communication.

Copy Examples

• •Tired of screen-time battles? Rediscover the joy of play with Pennycake! Our games turn any moment into a memory.
• •Unlock laughter and learning with every Pennycake game. Expertly crafted for giggles, growth, and great family fun.
• •Make your next family night unforgettable. Pennycake: Because together is the best place to be. #CakeEveryMinuteCount
• •From quick car ride chats to full-blown game night adventures, Pennycake makes creating meaningful moments easy and fun. What will you discover together?
• •Give the gift of connection. Pennycake games aren't just toys; they're an invitation to share, laugh, and grow closer as a family.