Brand Tone

Authentic & Passionate, Artistic & Nature-Inspired, Personal & Approachable, Calm & Serene, Unique & Distinctive

Brand Values

• •Authenticity
• •Craftsmanship
• •Uniqueness & Individuality
• •Connection to Nature
• •Artistic Expression
• •Sustainability (Implied)

Best Practices

• •Tell the Story: Always weave in the narrative of the sea glass—its journey, its uniqueness, and Penni's personal connection to finding and crafting it. Authenticity is key.
• •Use Evocative, Sensory Language: Employ words that conjure the feeling of the ocean, the texture of the glass, and the artistry of the silverwork (e.g., "ocean-kissed," "surf-tumbled," "hand-forged," "ethereal glow").
• •Maintain a Personal Voice: Write as Penni. Use "I" and "my" to reinforce the direct artist-to-customer connection. Share snippets of inspiration or the process.
• •Highlight Uniqueness and Craftsmanship: Consistently remind customers that each piece is one-of-a-kind and meticulously handcrafted, justifying its value as wearable art.
• •Stay True to Visuals: Ensure the copy complements the natural, artistic, and often serene imagery used on the website and social media. The language should evoke the same feelings as the photos.

Social Perception

Artisanal & High-Quality, Unique & Cherished, Trustworthy & Personal, Niche Appeal

Copy Examples

• •Whispers of the tide, captured in sterling silver. Each piece of sea glass tells a story, tumbled by the ocean and handpicked by me. Find your unique treasure. ✨ #SeaGlassJewelry #HandcraftedByPenni #OceanInspired
• •This one-of-a-kind necklace features a rare piece of aqua sea glass, discovered on the shores of [mention a general, evocative location if specific sourcing isn't always detailed per piece, or keep it general like 'a secluded cove']. I've carefully set it in hand-forged sterling silver, creating a wearable piece of art that carries the serene energy of the sea.
• •Penni Gage Sea Glass & Silver: Authentic, Ocean-Kissed Treasures, Handcrafted for You.
• •🌊 Fresh Finds: New Sea Glass Stories from Penni's Studio
• •More than just jewelry, each creation is a connection—to the wild beauty of the coast, to the journey of a forgotten gem, and to the art of heartfelt craftsmanship. I pour my passion for the sea into every piece I make.