Brand Tone

Friendly, Approachable, Helpful, Knowledgeable, Community-Oriented, Enthusiastic, Slightly Playful/Witty

Brand Values

• •Quality
• •Variety and Selection
• •Customer Service
• •Local Focus
• •Passion for Cooking/Home

Best Practices

• •Create a Simple Tone of Voice Guide: Document 3-5 core tone words (e.g., Friendly, Enthusiastic, Helpful, Witty, Community-Focused) with brief explanations and examples of 'do's and don'ts' for each.
• •Know Your Audience: Continue to understand who your customers are (e.g., passionate home cooks, gift-givers, local community members) and speak their language. Use relatable scenarios and address their needs.
• •Be Genuinely Enthusiastic: Let the passion for cooking and quality kitchenware shine through. Use positive language and convey excitement about products and their uses.
• •Maintain a 'Local Friend' Persona: Write as if you're a knowledgeable and friendly neighbor who's happy to share tips and help them find what they need. Keep the 'family-owned' aspect in mind.
• •Review and Align: Regularly review all customer-facing copy (website, social media, ads, emails, in-store) to ensure it aligns with the defined tone. Consistency builds recognition and trust.

Social Perception

Charming, well-stocked local store for kitchenware and gifts. Go-to place for specific needs, like Fiestaware, with a reputation for good selection and fair pricing. Inviting and pleasant atmosphere. Appreciation for it being a local, family-run business.

Copy Examples

• •Instagram Post (New Product Arrival): Stir things up! 🎉 Fresh in store: the [Brand Name] Perfect Pot that’ll make weeknight dinners a breeze (and a joy!). Swing by your favorite cook's candy store and grab yours – because if we don't have it, you probably don't need it! 😉 #PennaAndCo #NewArrival #KitchenEssentials #HappyCooking #ShopLocalVictoria
• •Facebook Ad (Seasonal Promotion): Hello, sunshine & vibrant kitchens! ☀️ Our Summer Entertaining collection has landed at Penna & Co.! From colorful serveware to the handiest BBQ tools, we’ve got everything you need to make your gatherings delicious and memorable. Come on down to Royal Oak Drive – your local kitchen haven awaits! #SummerKitchen #PennaAndCoFinds #EatDrinkBeMerry #VictoriaBC
• •Website Homepage Banner: Welcome to Penna & Co. – Victoria's family-owned kitchen & gift store! Discover everything you need (and a few things you'll simply want!) to make your kitchen the heart of your home. Happy browsing, fellow food lovers!
• •Email Newsletter Snippet (Recipe Idea): Got a craving for comfort? So do we! This week, we're obsessed with [Recipe Name], and the secret is a great [Type of Kitchen Tool]. We happen to have a fantastic selection! 😉 Find the [Tool Name] and more inspiring goodies in-store or online. Let's get cooking! Your friends at Penna & Co.
• •In-Store Signage: Looking for that 'thingamajig' your recipe calls for? Chances are, it's right here! Ask one of our friendly team members – we love talking all things kitchen! - Your Penna & Co. Family