Tono de Marca

aspirational and exclusive

Valores de Marca

• •Performance
• •Authenticity
• •Exclusivity
• •Heritage

Mejores Prácticas

• •Unify the Sales and Service Messaging: Ensure that the same level of expertise and passion conveyed by the service department is reflected in the sales team's communication. Training should focus on deep product knowledge and a customer-centric approach.
• •Leverage a "For Enthusiasts, By Enthusiasts" Voice: Position the brand as being run by people who are as passionate about Ducati as their customers. This can be achieved through "meet the team" social media features, blog posts from technicians, and sharing their own experiences with the bikes.
• •Maintain a Professional and Premium Tone Across All Platforms: All communication, from website copy to social media replies and email newsletters, should be polished, professional, and free of errors. This reinforces the luxury and quality aspects of the brand.
• •Proactively Manage Online Reputation: Continue to monitor and engage in online forums and review sites. Addressing criticism constructively and thanking customers for positive feedback can help shape a more positive and engaged public perception.
• •Use Storytelling to Showcase the Brand's Heritage: Regularly create content that highlights their long history as Canada's oldest Ducati dealer. This could include throwback posts, stories about the dealership's evolution, and features on long-time customers. This will strengthen their image as an authoritative and established institution in the Ducati community.

Percepción Social

Seen as a premier destination for Ducati enthusiasts and an established dealer, but with a recurring perception of inconsistent customer service, especially in sales, leading to a variable overall customer experience.

Ejemplos de Copy

• •Experience the pinnacle of Italian engineering. The new Ducati [Model Name] has arrived at Peninsula Imports. Unleash its power and feel the legacy. Book your exclusive viewing today.
• •Your Ducati deserves nothing less than the best. Our factory-trained technicians at Peninsula Imports live and breathe performance. Trust Canada's oldest Ducati dealer with your next service. Precision. Passion. Performance.
• •It's more than a ride, it's a lifestyle. Discover the latest Ducati apparel and accessories at Peninsula Imports. Wear the passion.
• •Two wheels or four, performance is our language. At Peninsula Imports, we curate the finest in Italian engineering, from Ducati to Ferrari. Find your thrill.
• •For over 40 years, Peninsula Imports has been the heart of Ducati in Canada. We are enthusiasts dedicated to delivering an unparalleled experience, from our showroom floor to our expert service center. This is where your Ducati journey begins.