Brand Tone

Reliable, friendly, and expert

Brand Values

• •Quality craftsmanship
• •Customer satisfaction
• •Reliability
• •Expertise
• •Innovation

Best Practices

• •Use clear and concise language, avoiding technical jargon when possible.
• •Focus on the benefits and enjoyment that swimming pools and spas provide.
• •Incorporate a friendly and approachable tone to build trust with customers.
• •Showcase expertise and reliability through factual information and customer testimonials.
• •Highlight the quality and durability of products and services.

Social Perception

Trusted, high-quality, reliable

Copy Examples

• •"Create your dream backyard oasis with Penguin Leisure!"
• •"Dive into relaxation with our high-quality spas and pools."
• •"Your trusted partner for swimming pool design, construction, and maintenance."
• •"Experience the Penguin Leisure difference: quality, reliability, and exceptional service."
• •"Transform your outdoor space into a stunning aquatic retreat."