Brand Tone

heartfelt, personal, and approachable

Brand Values

• •Personalization
• •Emotional Connection
• •Quality & Craftsmanship
• •Family-Centric
• •Simplicity

Best Practices

• •Lead with Emotion, Support with Detail: Start all copy with the emotional benefit (e.g., "Celebrate your bond," "Capture a precious memory"). Follow up with the practical details (e.g., "Printed on high-quality archival paper," "Choose from three frame options").
• •Use "You" and "Your": Speak directly to the customer. Frame the product benefits around their needs, their relationships, and their memories. This reinforces the personal and approachable tone.
• •Tell a Story: Whether in a product description or a social media post, frame the product within a narrative. Who is it for? What moment does it celebrate? Storytelling makes the product more relatable and memorable.
• •Maintain a Warm and Simple Vocabulary: Avoid overly complex or corporate language. Use words like "celebrate," "cherish," "special," "unique," and "heartfelt." The goal is to sound like a helpful friend, not a faceless company.
• •Emphasize the "Why," Not Just the "What": Instead of just describing a print, explain *why* it's a meaningful gift. It’s not just a map of the stars; it’s a celebration of a life-changing moment. This connects the product to the customer's deeper motivations for buying.

Social Perception

A specialized, niche retailer focused on delivering sentimental value through unique, customizable, and non-mass-produced gifts. Perceived as a reliable and heartfelt source for personalized presents, with its perception largely shaped by direct website experience due to a low public digital presence.

Copy Examples

• •More Than a Gift. It's a Memory. Celebrate the moments that matter with a personalized print, crafted just for them. From our family to yours.
• •The Night We Met: Your Stars, Aligned Forever. Remember that first spark? Capture the magic of your special night with a custom star map. Enter your date and location, and we’ll create a beautiful print of the constellations, exactly as they were. The perfect anniversary gift to show your love is written in the stars.
• •From Our Home to Yours. Penfold Prints started with a single, simple idea: a gift should be as unique as the person receiving it. As a family-run business, we pour our hearts into every design, ensuring each print we ship is one we'd be proud to give to our own loved ones.
• •The Art of Family. Your family's story is one-of-a-kind. Our collection of personalized family prints helps you tell it. Create a beautiful piece of art that celebrates every member, from charming family trees to custom portraits that light up any room.
• •Find a Father's Day Gift He'll Actually Cherish. This year, skip the socks. Give Dad a gift that tells a story. Our personalized prints capture his favorite memories, from the day you were born to his proudest moments. Easy to create, impossible to forget. Shop the collection and give the gift of nostalgia.