Brand Tone

Passionate, Traditional, and Personable

Brand Values

• •Quality
• •Service
• •Value
• •Community

Best Practices

• •Always Emphasize Passion for Writing: Every piece of copy should reflect a genuine love for the written word. Use evocative language that speaks to the sensory experience of writing.
• •Maintain a Personal and Welcoming Tone: Address the customer directly and in a friendly manner. Share stories about the products, the shop, or the owner's experiences to build a personal connection.
• •Highlight the Core Values: Consistently weave the principles of "Quality, Service, Value" into product descriptions, announcements, and informational content.
• •Tell the Brand Story: Regularly reference the shop's heritage and its role as a traditional "writing emporium" to reinforce its unique identity and build trust.
• •Focus on Benefits Beyond the Product: Don't just sell a pen, sell the experience of writing, the joy of journaling, or the thoughtfulness of a handwritten letter. Connect the products to the emotional and creative benefits they provide.

Social Perception

A Cherished Local Treasure

Copy Examples

• •In a world of fleeting digital messages, rediscover the timeless joy of a handwritten note. At Penfax, we believe in the magic of writing. Explore our emporium of fine pens, exquisite papers, and unique stationery that will inspire your next story. Quality, Service, Value - that's our promise to you.
• •More than just a pen, this is an instrument for your thoughts. Crafted with precision and designed for a smooth, effortless flow, it turns every signature into a statement and every letter into a cherished memory. Experience the difference a quality pen makes.
• •Tired of the same old sombre stationery? We were too. That's why we've curated a vibrant new collection that's as colourful as your ideas. Step into our 'sweet shop' of stationery and find the perfect tools to express yourself.
• •The art of writing is not lost, it's just waiting to be rediscovered. Join our beginner's calligraphy workshop and learn to create beautiful letterforms. DM us to book your spot and start your creative journey!
• •For 10 years, Penfax has been Hexham's home for all things writing. From your child's first fountain pen to a timeless gift for a loved one, our family is here to help yours find the perfect instrument. Visit us on Market Street and become part of our story.