Brand Tone

friendly, enthusiastic, and relatable

Brand Values

• •Affordability
• •Trendiness
• •Customer-Centricity
• •Relatability

Best Practices

• •Use a Conversational and Friendly Voice: Write as if you are talking to a friend. Use inclusive language like "you," "we," and "ladies" to build a direct connection with the audience.
• •Incorporate Emojis Strategically: Use emojis to add personality and emotion to social media posts and emails. Stick to positive, uplifting emojis that match the brand's enthusiastic feel (e.g., ✨,💖, 😍, 🙌).
• •Highlight Core Values in Messaging: Consistently weave brand values like affordability, trendiness, and comfort into product descriptions and promotional copy. For example, "Your new favorite comfy-chic sweater is here, and the price is even better."
• •Engage Authentically with Your Community: When responding to comments and messages, maintain the friendly and helpful tone. Personalize responses when possible and actively encourage user-generated content to build a stronger community.
• •Create a Simple Style Guide: Develop a short document for anyone creating content that outlines the brand's tone of voice, preferred phrases (e.g., "Hey ladies!"), and emoji usage. This ensures consistency across all platforms and communications.

Social Perception

Customers frequently praise the brand for its fast shipping, good quality clothing, and excellent customer service. The styles are often described as "cute" and "trendy." The use of customer photos on their Instagram feed fosters a sense of community and provides social proof, showing real people enjoying the products. The brand is seen as a reliable and affordable option for women seeking fashionable, everyday wear.

Copy Examples

• •Stop everything! ✋ Look what just landed in the boutique! ✨ This floral maxi dress is the picnic-perfect, date-night-dreamy, feel-good outfit you've been searching for. So comfy and chic! Tap to shop before she’s gone! 💖 #newarrival #maxidress #boutiquestyle #penelopechic
• •Your work-to-weekend wardrobe just got a major upgrade! 🤩 From polished blouses for the office to cute and comfy tops for your Saturday brunch, we've got the affordable styles you'll want to live in. Shop our new collection now and find your next favorite outfit! #shoppcb #workwear #weekendstyle #affordablefashion
• •Hey Gorgeous, Your Weekend Outfit is Waiting... Ready to turn heads? Our latest drop is filled with versatile pieces perfect for any plan you have! Whether you’re keeping it casual or dressing it up, we believe you deserve to feel amazing without breaking the bank. Check out what's new this week at PCB! 👇
• •Trendy. Affordable. Uniquely You. ✨ Your one-stop shop for styles you'll love. FREE Shipping on orders over $100!
• •Obsessed with this look? Us too! 😍 Here's how to get it: ✨ The 'Sunset Dreamer' Blouse ✨ Our favorite 'Go-To' Skinny Jeans ✨ 'Golden Hour' Hoop Earrings Everything is available online now! Swipe up to make it yours!