Brand Tone

Trendy, Confident, and Aspirational

Brand Values

• •Curation & Convenience
• •Affordability
• •Empowerment
• •Trend-Consciousness
• •Community & Inclusivity

Best Practices

• •Always frame the product as a solution to a specific need (e.g., 'The perfect vacation dress,' 'Your new interview power suit').
• •Incorporate active, bold words. Phrases like 'Own the room,' 'Set the trend,' and 'Unleash your confidence' reinforce the brand's empowering stance.
• •Continue using relevant (but not overused) slang, audio, and formats on platforms like TikTok and Instagram. This shows the brand is current and speaks the same language as its audience.
• •Pair glamorous imagery with clear, accessible pricing and information. Always mention the affordability to anchor the aspirational content in reality.
• •Regularly and authentically weave in the 'Woman & Minority-owned' message. This can be in bios, occasional posts celebrating milestones, or in 'About Us' ad campaigns to build a deeper brand connection.

Social Perception

Penderié, Inc. is perceived as a go-to for 'going out' outfits, influencer-approved, and a small business to support.

Copy Examples

• •Underdressed? Never heard of her. The 'Midnight Glow' dress just landed, and your weekend plans are officially sorted. Tap to shop the look that works as hard as you do.
• •Your Curated Wardrobe, Solved. Stop scrolling, start living. Shop occasion-ready looks for every event on your calendar.
• •This Weekend's Look Is Inside...
• •That 'I have nothing to wear' panic is officially over. ✨ #Penderie #GoingOutOutfits #WhatToWear
• •Tired of endlessly searching for the perfect outfit? Penderié, Inc. was created to do the work for you. We curate stunning, affordable looks for everything from brunch with friends to the party of the year. As a Woman-owned business, we’re here to make you feel confident. Shop your next look now for 15% off!