Brand Tone

Friendly and Approachable, Encouraging and Supportive, Whimsical and Playful, Passionate and Creative, Community-Oriented

Brand Values

• •Creativity and Inspiration
• •Accessibility
• •Quality and Detail
• •Joy and Fun
• •Modern Approach to Tradition

Best Practices

• •Maintain a Welcoming and Encouraging Voice: Always use warm, friendly, and inclusive language. Address the audience directly and make them feel like part of a supportive community. Phrases like "We're excited to have you here!" or "Let's create together!" set a positive tone.
• •Emphasize Joy and Whimsy in Visuals and Text: Let the playful and creative nature of the patterns shine through. Use vibrant imagery and descriptive language that evokes fun and imagination. Highlight the "whimsical" and "fresh" aspects of the designs.
• •Clearly Communicate Value and Accessibility: Continuously reinforce that the patterns are well-written, easy to follow, and suitable for various skill levels. Mention features like detailed instructions, diagrams, and precut-friendliness to build quilter confidence.
• •Foster Community Engagement: Regularly interact with followers through QALs, by sharing their work (with permission), asking questions, and responding to comments. This reinforces the community value and makes the brand more relatable.
• •Share the Passion and Story: Weave in Lindsey Neill's personal journey and passion for quilting where appropriate. This adds authenticity and helps customers connect with the brand on a deeper level. Highlighting the mission to "give people the confidence, knowledge, and freedom to create" reinforces the brand's purpose.

Social Perception

Highly Regarded for Pattern Quality, Loved for Unique and Cute Designs, Seen as Approachable and Inspiring, Strong Community Connection, Trusted Source

Copy Examples

• •Headline: Spark Your Creativity with Our Newest Quilt Pattern! ✨ Body: Ready for a fun new project? The "Whimsy Garden" pattern is here! Perfect for confident beginners and seasoned quilters alike, its clear instructions and charming design will have you stitching up a storm of joy. Let's create something beautiful together! #PenAndPaperPatterns #ModernQuilting #NewPattern
• •Headline: Unbox Your Next Quilting Adventure! ✂️ Body: From playful animals to modern geometrics, our patterns are designed to inspire. Each one comes with easy-to-follow steps, helping you build skills and confidence with every stitch. What will you make today? Shop patterns at penandpaperpatterns.com!
• •Headline: Quilting is Better Together! Join Our Fall Quilt-Along! 🍂 Body: Get cozy and creative with the "Autumn Hues" QAL! We’ll guide you block by block, sharing tips and cheering you on. It’s all about having fun and making something you love. Sign up on the blog! #QuiltAlong #CommunityCrafting #PenAndPaperPatterns
• •Headline: Give the Gift of Handmade (or the Joy of Making!). 🎁 Body: Looking for the perfect present? Our quilt patterns make thoughtful gifts for the crafters in your life. Or, stitch up something unique and full of love! With designs for every style, you're sure to find the perfect match. Explore our collections!
• •Headline: Lost Your Sew-jo? Let Us Help You Find It! 😊 Body: Our patterns are more than just instructions; they're a roadmap to your next creative escape. Designed by Lindsey Neill with a passion for making quilting accessible and fun for everyone. Dive into a Pen and Paper Pattern and rediscover the joy of making! #QuiltingInspiration #CreativeOutlet #LindseyNeillDesigns