Brand Tone

Authentic & Heartfelt, Professional & Quality-Conscious, Modern & Convenient

Brand Values

• •Authenticity
• •Quality
• •Tradition
• •Convenience
• •Community

Best Practices

• •Lead with "Handmade" and "Family Recipe": These are your most powerful brand assets. Almost all communication should incorporate these concepts to reinforce authenticity and quality.
• •Balance Tradition with Modernity: In your visuals and text, pair traditional elements (e.g., rustic bowls, mentions of "grandma's recipe") with modern, clean aesthetics and messages of convenience. This appeals to both nostalgic customers and busy, modern Berliners.
• •Use Appetizing, High-Quality Visuals: Your product is food. Professional, well-lit, and delicious-looking photos and videos are non-negotiable. Show the texture, the steam, and the satisfying fillings.
• •Engage Your Community Genuinely: Continue responding to comments and messages in the commenter's language (German/Russian/English). Share user-generated content (with permission) to build social proof and strengthen your community. Referencing customer stories, like Maria who feels at home with the food, is a powerful tool.
• •Tell Stories, Don't Just Sell Products: Share the story behind a specific recipe, introduce the team, or explain why you chose a particular local supplier. This builds a deeper connection with your audience and elevates the brand beyond just being a food delivery service.

Social Perception

High-Quality Product, A "Taste of Home", Reliable Service, Good Value

Copy Examples

• •More than just a meal, it's a memory. Each of our pelmeni is crafted following a beloved family recipe, passed down through generations. It's the taste of home, handmade in Berlin, delivered to you. ✨ #PelmeniBerlin #Familienrezept #Handgemacht
• •Busy week ahead? Don't compromise on quality. Our handmade pelmeni are made with fresh, local ingredients and are ready in minutes. Enjoy a delicious, wholesome meal without the work. Order now for free delivery in Berlin! 🥟➡️ [Link to Website]
• •At PelmeniBerlin, we believe in food that warms the soul. We started in our Berlin kitchen with a simple goal: to share the authentic taste of our family's pelmeni and vareniki. Using only the best local ingredients, we bring a piece of our tradition to your table.
• •Hello [Customer Name], as the evenings get cooler, there's nothing better than a comforting bowl of handmade vareniki. This week, get a free artisanal sauce with any order over 40€. Bring the authentic taste of home to your kitchen. Explore our menu.
• •Your weeknight dinner hero! 🦸 #BerlinFood #FoodHack #Pelmeni #QuickRecipes