Tono de Marca

Traditional, Authentic, and Familial.

Valores de Marca

• •Heritage
• •Craftsmanship
• •Authenticity
• •Made in Italy
• •Passion

Mejores Prácticas

• •Always Tell the Story: Every piece of copy, from a product title to an email, should connect back to the core values of family heritage, Italian craftsmanship, and authentic materials. Use phrases like 'From our family to yours,' 'A legacy of quality since 1976,' and 'The art of Italian leather.'
• •Lead with Authenticity: Place 'Real Italian Leather' and 'Made in Italy' at the forefront of product descriptions and headlines. This is the brand's primary differentiator and a globally recognized mark of quality.
• •Embrace the Familial Tone: Use 'we' and 'our' to reinforce the human element behind the brand. Referencing the sisters, Antonella and Patrizia, or their grandfather, Dino, makes the brand more relatable and trustworthy than a generic corporate entity.
• •Use Sophisticated and Evocative Language: The copy should reflect the quality of the products. Use descriptive words that evoke the senses, such as 'supple leather,' 'rich texture,' and 'timeless design,' while avoiding slang or overly casual jargon.
• •Educate the Customer: Use copywriting to explain *why* Italian leather is superior and what makes the craftsmanship special. This not only justifies the price but also builds an appreciation for the product's value and the brand's expertise as both wholesalers and retailers.

Percepción Social

Existing customers perceive it as a reliable, traditional source for high-quality Italian leather goods with a personal touch. New online customers see it as a specialist, family-run business and a hidden gem, but might lack trust due to minimal social proof.

Ejemplos de Copy

• •Since 1976, Three Generations of Italian Craftsmanship. Discover Real Leather Bags, Made with Passion.
• •The Agata bag is more than an accessory; it's a piece of our family's heritage. Handcrafted by skilled Italian artisans from genuine 'pelle dollaro', its timeless design and durable construction embody the 'Made in Italy' promise we've upheld since 1976.
• •We are Antonella and Patrizia. Before we were business owners, we were little girls watching our grandfather, Dino, at his market stall. He taught us everything about real Italian leather. Today, we continue his 1976 legacy online, sharing our family's passion for craftsmanship with you.
• •It's all in the details. Every stitch tells a story of Italian tradition and a commitment to quality that has been our family's promise since 1976.
• •A Tradition of Quality | Your Invitation to Discover Our Family's Craft