Brand Tone

Professional, Prestigious, and Traditional. The language is formal and descriptive, focusing on heritage and quality, conveying expertise and authority.

Brand Values

• •Craftsmanship & Quality
• •Heritage & Tradition
• •Durability & Functionality
• •Sustainability

Best Practices

• •Prioritize "Craftsmanship" and "Heritage": Always use words that evoke quality and history. Phrases like "Hand-crafted," "Made in Britain," "Since 1955," "Skilled carpenters," and "Timeless design" should be staples in the brand’s vocabulary.
• •Focus on Materials and Features: Consistently mention the key components that signify quality: "sustainable beech wood," "wool-rich baize," and the "patented Pelissier hinge." This reinforces the product's tangible value.
• •Maintain a Professional and Elegant Tone: Avoid slang, overly casual language, or aggressive sales tactics. The tone should be confident and refined, mirroring the product itself. Address the customer as a discerning individual who appreciates quality.
• •Speak to the "Why," Not Just the "What": Instead of just saying it's a "card table," frame it as "the centerpiece for game nights," "an elegant addition to your home," or "a tradition of craftsmanship." This connects the product to the customer's lifestyle and values.
• •Use Testimonials and Endorsements: Weave in customer quotes and mentions of prestigious clients (bridge clubs, golf clubs, interior designers) to provide social proof and reinforce the brand's esteemed reputation.

Social Perception

Pelissier is perceived as a high-end, reliable, and specialist brand. It is seen as a benchmark for quality in the card table market, with products being an investment in durable, well-made furniture, elevated by associations with prestigious clubs and experts.

Copy Examples

• •Heritage in Every Hand. Craftsmanship in Every Game. Discover the Pelissier difference—where traditional English furniture-making meets the passion for play.
• •The Pelissier 'Royal' table, finished in rich mahogany and fitted with our signature wool baize. Hand-crafted in Yorkshire, its patented folding legs offer both unwavering stability for your game and effortless storage. The perfect centerpiece for a lifetime of memorable gatherings.
• •An Invitation to a More Elegant Game Night. Dear [Customer Name], A game of cards is more than just a pastime; it's a tradition. At Pelissier, we believe the surface you play on should be worthy of that tradition. Explore our collection of hand-crafted tables, built with sustainable beech wood and over 60 years of English heritage.
• •The 19th Hole, Redefined. Reward your members or dignify your clubhouse with a Pelissier card table. A timeless prize and a distinguished piece of furniture, hand-crafted in Great Britain and chosen by the most exclusive clubs.
• •Since 1955, the Pelissier name has been synonymous with the finest card tables in Britain. It started with a unique patented hinge and a simple promise: to build a table that was both a joy to play on and a beautiful piece of furniture. Today, in our Yorkshire workshop, our craftsmen continue that legacy, one hand-finished table at a time.