Brand Tone

Enthusiastic & Passionate, Community-Focused & Friendly, Knowledgeable & Specialist, Informative & Direct

Brand Values

• •Passion for Gaming: A deep love and understanding of games and geek culture are central to the brand.
• •Community Building: Fostering a space and community for gamers to connect, play, and share their hobby.
• •Product Curation & Availability: Offering a wide and specialized selection of games and accessories, including new releases and potentially harder-to-find items.
• •Customer Service & Expertise: Providing knowledgeable assistance and good service to fellow hobbyists.
• •Engagement & Fun: Promoting the joy and entertainment that comes from their products and the associated lifestyle.

Best Practices

• •Speak the Language of Gamers: Use terminology and references that resonate with the target audience (e.g., "crit," "roll for initiative," "meta," "min-max," "lore"). This shows authenticity and understanding.
• •Inject Enthusiasm and Passion: Let the genuine love for games shine through. Use exclamation points where appropriate, vivid descriptions, and an energetic voice.
• •Foster Community in Your Copy: Ask questions, encourage sharing of experiences, and frame promotions or events as opportunities for gamers to connect.
• •Be Informative but Approachable: While showcasing expertise, ensure the information is accessible. Avoid being overly technical unless the context (e.g., a specific game strategy guide) demands it. Maintain a friendly and helpful demeanor.
• •Stay Visually and Thematically Consistent: Match the tone of the copy with the visuals used. If the tone is fun and energetic, the images and graphics should reflect that. Ensure that even promotional copy ties back to the core values of passion for gaming and community.

Social Perception

Pelikrypta Ikamaa is generally perceived as a dedicated and reliable hobby game store primarily serving the Finnish market. Customers and the wider public interested in these hobbies likely see them as a go-to source for specific games and accessories. The association with "Sarjismiehet" might broaden their appeal to fans of comics and general geek culture, portraying them as more than just a retailer but also as active participants and contributors to the community. They are seen as supportive of the local gaming scene through events and community engagement. The perception is largely positive among its target audience, valued for its selection and commitment to the hobby.

Copy Examples

• •Summon your squad! 🔥 The latest Warhammer 40,000 reinforcements have just stormed into Pelikrypta! New units, epic heroes, and essential codexes are waiting to join your crusade. Gear up and conquer the tabletop – shop now before they vanish into the warp!
• •Ready to shuffle and strategize? Join us this Friday for our Magic: The Gathering Commander night at Pelikrypta! Whether you're a seasoned planeswalker or new to the multiverse, good times and great games are guaranteed. Bring your best deck and meet your fellow mages!
• •Diving deep into the dungeons of 'Gloomhaven: Jaws of the Lion'? We've got the ultimate guide to starting your adventure! From character selection to your first scenario, our latest blog post (link in bio!) breaks down everything you need to know to become a legend. What's your favorite starting class?
• •Level up your collection for less! 🎲 This week only, snag 15% off all dice sets and card sleeves at Pelikrypta Ikamaa. Protect your precious cards and roll in style – don't miss out on this critical hit of a deal!
• •From the strategic depths of board games to the imaginative realms of RPGs, Pelikrypta is more than just a store – it's a haven for hobbyists. We share your passion, we stock your adventures. What game is currently taking over your table?