Brand Tone

The brand employs a dual tone: Artistic & Aspirational for B2C audiences, focusing on aesthetics, inspiration, and minimalism; and Professional & Direct for B2B audiences, emphasizing value and commercial benefits.

Brand Values

• •Quality & Craftsmanship
• •Sustainability
• •Exclusivity & Curation
• •Artistic Minimalism

Best Practices

• •Segment Your Tone: Always differentiate between B2C (aspirational, artistic) and B2B (professional, benefit-driven) communications. Use Instagram and Pinterest for inspiration and LinkedIn for business propositions.
• •Always Weave in Core Values: In every piece of copy, whether for consumers or businesses, aim to mention at least one core value: exclusivity (artist collaborations), quality (Giclée printing, gallery paper), or sustainability (eco-certified materials).
• •Use the Language of Art and Design: Describe products not just by what they depict, but by the feeling they evoke. Use terms like 'minimalist,' 'abstract,' 'mood,' 'impression,' and 'aesthetic' to connect with a design-savvy audience.
• •Highlight 'Exclusive' and 'Collaboration': The partnership with artists is a key differentiator. Regularly use the phrases 'Peléton Exclusive,' 'exclusive collaboration,' and 'only available here' to create a sense of scarcity and unique value.
• •Be Specific About Quality and Sustainability: Don't just say 'high quality.' Specify '210g gallery paper,' 'Giclée printing,' and 'environmentally certified' to provide tangible proof of your brand promises and justify a premium price point.

Social Perception

Peléton is perceived as a premium, niche provider of art prints for home décor, offering tasteful and modern wall art distinct from mass-market options. It's seen as a source for higher value, quality, and care due to artist collaborations and sustainable materials. B2C customers are design-conscious individuals willing to invest in quality aesthetics, while B2B partners view it as a reliable source for exclusive, high-margin decorative products.

Copy Examples

• •More than a motif, it's a mood. The 'Understood' poster, created exclusively with artists Mie & Him, brings a sense of calm and quiet wisdom to your space. Printed sustainably on gallery-quality paper, because true art cares for its environment. Find the feeling for your home.
• •Define your new space with art that speaks to you. Peléton offers a curated collection of exclusive, sustainable posters from talented artists. High-quality prints that transform a house into a home. Shop our minimalist and abstract collections now and enjoy free framing.
• •Elevate your retail collection with Peléton. We provide our partners with exclusive access to a curated catalog of sustainable, high-quality art posters that your customers won't find anywhere else. Offer unique designs and benefit from competitive wholesale pricing. Register as a dealer today to view our exclusive B2B collection.
• •Art with Care. Exclusive Designs, Sustainably Printed.
• •Dear [Retailer Name], Are you looking for unique, high-margin products to differentiate your store? The Peléton B2B program offers a curated selection of exclusive art posters created in collaboration with contemporary artists. Our prints are made from sustainable materials and are loved by design-conscious consumers. Join us as a wholesale partner to access our exclusive catalog and bring the art of Peléton to your customers. Click here to create your account.