Brand Tone

Playful & Humorous, Creative & Innovative, Friendly & Approachable, Whimsical & Charming

Brand Values

• •Functionality
• •Aesthetics
• •Humor
• •Innovation & Curiosity
• •Joy & Excitement
• •Customer Experience

Best Practices

• •Embrace Playful Language: Use puns, lighthearted descriptions, and a generally cheerful vocabulary. Think "fun-ctional," not just functional.
• •Highlight the "Aha!" Moment: Focus on the cleverness and innovative design of each product. Explain the unique way it solves a problem or adds joy.
• •Speak Like a Friendly, Witty Human: Avoid overly formal or technical jargon. Write as if you're excitedly showing a cool new gadget to a friend.
• •Tell a Micro-Story: Briefly paint a picture of how the product transforms a mundane task into a delightful experience.
• •Stay True to the Core Trio: Always ensure the copy reflects the brand's commitment to functionality, aesthetics, AND humor in every piece.

Social Perception

Positive, Gift-Worthy, Conversation Starters, Joyful & Uplifting, Recognizable Style

Copy Examples

• •Let Jumbo lend a trunk! Tired of puddles on your countertop? Our elephant pal not only dries your cutlery but does it with a delightful sprinkle of fun. Making dish-drying an unforgettable safari!
• •Fishing for yolks? Yolkfish is here to make egg separating a o-fish-ally fun task! Just a little squeeze and this charming fish will gulp up that yolk, leaving your whites perfectly clear. No more messy hands, just pure kitchen magic!
• •Defy gravity, bloom with creativity! Our magnetic vase clings like magic, turning any metallic surface into a mini garden. Add a touch of whimsical charm and a pop of nature, anywhere you please. It’s not just a vase, it’s a tiny miracle!
• •Spotted: A legendary ladle! Make every soup a mythical adventure with Nessie. She’ll dive deep into your pot and emerge with a perfect scoop, all while adding a Loch Ness load of charm to your kitchen. Dinner is served, with a side of delightful mystery!
• •Why so serious, everyday objects? At PELEG DESIGN, we believe life’s too short for boring. We take the ordinary, sprinkle it with humor, and twist it into something extraordinary. Open a drawer, set a table, and find a smile. Discover delightful design that works.