Brand Tone

Elegant & Refined, Inspiring & Creative, Personal & Passionate, Nature-Inspired & Calm, Approachable & Helpful

Brand Values

• •Timeless Elegance & Quality Craftsmanship
• •Beauty of Nature & Traditions
• •Creativity & Personalization
• •Attention to Detail
• •Customer Connection & Support
• •Sustainability (Implied)

Best Practices

• •Emphasize Elegance and Craftsmanship: Consistently use words like "elegant," "refined," "timeless," "intricate," "meticulously crafted," and "high-quality" to describe products and the brand.
• •Weave in Nature and Scandinavian Inspiration: Regularly reference natural elements, the beauty of Scandinavian landscapes, and the principles of minimalist, functional, yet warm design.
• •Inspire Creativity and Personalization: Frame product use as an artistic and creative endeavor. Encourage customers to personalize their items and share their creations. Use phrases like "unleash your creativity," "tell your story," "add your personal touch."
• •Maintain a Warm, Personal, and Slightly Passionate Voice: Reflect the founders' passion for art and design. Share behind-the-scenes glimpses or the story of the brand to build connection, as seen in their social media.
• •Be Clear, Helpful, and Instructive (especially in tutorials/guides): When providing instructions or product information, ensure the language is easy to understand, supportive, and encourages a positive crafting experience, reinforcing the brand as a helpful guide in the creative process.

Social Perception

High Quality & Premium, Aesthetically Pleasing & Stylish, Creative & Inspiring, Reliable & Trustworthy (Founders), Niche & Specialized

Copy Examples

• •Capture the untamed beauty of a Nordic garden. Our new Wild Rose wax seal stamp, intricately engraved in stunning 3D, brings timeless elegance and a whisper of nature to your most cherished correspondence. Seal your moments with artistry. #PelargonDesign #WaxSealMagic #ElegantInvitations
• •Journey into the heart of the Scandinavian woodlands with our Forest Hues sealing wax collection. Rich, earthy tones inspired by ancient pines and misty mornings. Perfect for adding a touch of rustic sophistication to your wedding stationery or thoughtful gifts. What story will your seal tell? #ScandinavianCraft #NatureInspired #PelargonSeals
• •From a shared dream to a beautifully crafted seal. At Pelargon Design, Fiona and Anna pour their passion for art and timeless design into every piece. We believe in the power of small details to create lasting impressions. Discover the joy of creating with us. [Link to About Us page] #MeetTheMakers #HandcraftedElegance #CreativeJourney
• •Unlock a new layer of beauty. Our latest journal post shows you how to incorporate delicate pressed flowers into your wax seals, blending nature's charm with elegant tradition. Perfect for a uniquely personal touch. Read more and get inspired! [Link to Blog] #DIYCrafts #WaxSealTutorial #PelargonInspiration
• •Add a symbol of peace and celebration to your special day with our 3D Olive Wreath Wax Seal Stamp. Meticulously crafted in Stockholm, this brass stamp with an FSC certified birch wood handle delivers a crisp, elegant impression every time. Elevate your wedding invitations, thank you cards, or gift wrapping with a touch of timeless sophistication. #WeddingStationery #ElegantDetails #HandmadeTouch