Brand Tone

aspirational, caring, and solution-oriented

Brand Values

• •Harmony between Pet and Owner
• •Quality and Craftsmanship
• •Design and Aesthetics
• •Community
• •Customer-Centric Policies

Best Practices

• •Maintain the "Harmony" Narrative: Every piece of copy should reinforce the core message of creating a harmonious balance between work and pet ownership. Use phrases like "bond in comfort," "shared space," and "peaceful productivity."
• •Lead with the Solution: Always frame the product as the elegant solution to a common problem. Address the pain point (e.g., "Tired of a cat on your keyboard?") before presenting the stylish and effective answer.
• •Emphasize Quality and Aesthetics: Consistently use descriptive words that convey craftsmanship and style, such as "handcrafted," "natural wood," "elegant design," and "timeless." This justifies the premium nature of the product.
• •Speak to the "Why," Not Just the "What": Instead of just describing the product's features, focus on the emotional benefits: less stress, a stronger bond with your pet, a more beautiful workspace, and enhanced focus.
• •Foster the Community Voice: In social media and email marketing, use inclusive language like "Pekia Family" and "fellow cat lovers." Encourage user-generated content by asking customers to share photos of their "furry coworkers," strengthening the brand's community-focused value.

Social Perception

The public perception of Pekia appears to be positive, with customers frequently describing the product as a "game-changer" and of high "quality". Reviews highlight the product's effectiveness in solving a common problem for cat owners who work from home, with one customer noting their cat "no longer sleeps on my keyboard". The aesthetic appeal is also a significant point of praise, with comments like "stylish, comfy, and perfect for workdays". A review site gives the brand a medium-to-low risk score, which, while not perfect, indicates a generally legitimate operation. The brand's use of an internal review system on its website is noted as being less reliable than third-party platforms.

Copy Examples

• •Your focus, their comfort. The Pekia Deskfurr brings work-life harmony to your home office, giving your best furry friend their own special spot right beside you. Say goodbye to keyboard takeovers and hello to peaceful productivity. ✨ #WorkFromHome #CatLover #DeskGoals
• •Headline: The Elegant Solution for the Working Cat Lover. Sub-headline: Keep them close, comfortable, and off your keyboard. Discover the handcrafted Deskfurr.
• •Headline: Don't Choose Between Cuddles and Conference Calls. Body: We get it. You love your cat, but you also need your keyboard. The Pekia Deskfurr is the beautifully designed, cat-approved workspace accessory that lets you have both. Order now and transform your workday.
• •Your Cat's Favorite New Coworker is Here.
• •Meticulously crafted from natural wood, the Deskfurr is more than a cat bed—it's an integrated piece of your workspace. Designed for durability and style, it supports up to 35 lbs and provides a cozy perch that keeps your companion happy and your workflow uninterrupted.