Brand Tone

Helpful & Supportive, Reliable & Trustworthy, Practical & No-Nonsense, Friendly & Approachable, Proudly Australian

Brand Values

• •Quality & Durability
• •Customer Focus & Care
• •Innovation & Practical Solutions
• •Accessibility & Inclusivity
• •Reliability
• •Sustainability

Best Practices

• •Frame all communication around solving customer problems and making their lives easier.
• •Consistently mention the quality of materials, the warranty, and the brand's long-standing Australian heritage to build and maintain trust.
• •Use straightforward language that is easy to understand. Avoid jargon and focus on the practical benefits of the products.
• •Ensure interactions are warm, empathetic, and reflect a genuine desire to assist. Use phrases like "Let's chat" or "We're here for you."
• •Use testimonials and user-generated content that reflect the brand's values of practicality, reliability, and how it helps different types of users, especially those it aims to empower.

Social Perception

Positive & Well-Regarded, Lifesaver/Game-Changer, Trusted Brand, Good Investment

Copy Examples

• •Headline: Reclaim Your Laundry Day, Effortlessly. Body: Tired of bulky, unreliable clotheslines? Peggs Handy Lines® are super lightweight, incredibly sturdy, and ready to use straight out of the box. Kind to your back, and your energy bills. Discover the Peggs difference. Call to Action: Shop Now & Simplify Laundry.
• •Headline: Australian Owned, Aussie Tough. Laundry Solutions Built to Last. Body: For nearly 30 years, Peggs has been helping Australians make laundry easier. Our durable, portable clotheslines come with a 10-year warranty, so you can trust they’re as reliable as we are. Call to Action: Explore Our Range.
• •Headline: More Than a Clothesline – It’s Independence. Body: Peggs Handy Lines® are designed with everyone in mind. Easy to carry, simple to set up, and perfect for those who need a little extra help. Empowering you to manage laundry with safety and confidence. NDIS registered. Call to Action: Learn About Our Accessible Solutions.
• •Headline: Dry Smarter, Live Greener. Body: Make the switch to eco-friendly drying with Peggs. Our portable lines harness the power of fresh air, reducing your carbon footprint one load at a time. Good for your clothes, great for the planet. Call to Action: Go Green with Peggs.
• •Headline: "Best thing ever!" – Hear What Our Customers Are Saying. Body: From compact apartments to busy family homes, thousands of Aussies trust Peggs for their laundry. Lightweight, space-saving, and incredibly durable – our Handy Lines® are making laundry day a breeze. Call to Action: Read More 5-Star Reviews.