Brand Tone

Caring and Empathetic, Trustworthy and Expert, Natural and Eco-Conscious, Positive and Uplifting, Informative and Helpful

Brand Values

• •Natural Ingredients
• •Animal Welfare
• •Effectiveness
• •Sustainability & Environmental Responsibility
• •Social Contribution
• •Quality

Best Practices

• •Always Emphasize "Natural": Ensure that the natural aspect of ingredients and the product's philosophy is woven into all communications.
• •Focus on "Care" and "Well-being": Use empathetic language that resonates with horse owners' love and concern for their animals. Highlight how the products contribute to the horse's comfort and health.
• •Highlight "Effectiveness" with Gentleness: Stress that the products work well, but do so gently, without harsh chemicals. Mentioning veterinarian involvement can reinforce this.
• •Integrate the "Social Contribution": Regularly remind customers that their purchase has a broader positive impact through the support of hippotherapy. This adds a unique selling proposition and emotional connection.
• •Maintain an Informative and Trustworthy Voice: Provide clear, honest information about products. Use a tone that is knowledgeable but also approachable and supportive, like a trusted advisor in equine care.

Social Perception

Positive for Natural Care, Trusted by Some Professionals, Socially Conscious Appeal, Emerging Brand, Associated with Quality and Care

Copy Examples

• •Headline: Nature's Embrace for Your Horse's Well-being. Discover PegaNatur. Body: At PegaNatur, we believe the best care comes from the heart of nature. Our veterinarian-developed formulas use only pure, natural ingredients to soothe, protect, and heal. Because your horse deserves gentle strength. Shop our range and give back with every purchase – supporting hippotherapy for those in need. Call to Action: Explore Natural Care
• •Headline: PegaNatur COOL: Fast Relief, Naturally. Body: Swelling? Discomfort? Trust PegaNatur COOL. Our acetic clay, enriched with natural herbs, provides effective, long-lasting cooling to regenerate tendons, ligaments, and muscles. Gentle on their skin, powerful on relief. Developed with vets, loved by horses. Call to Action: Soothe Them Now
• •Headline: More Than Just Care. It's a Contribution. Body: Every PegaNatur product you choose not only brings natural, effective care to your horse but also brings a smile to someone's face. We're proud to support hippotherapy with every pack sold, making a difference together. Call to Action: Shop & Support
• •Headline: Eco-Conscious Care for Your Companion. That's PegaNatur. Body: From our Austrian-made products to our bio-plastic packaging, we're committed to your horse's health and the planet's. Choose PegaNatur for effective, natural solutions with a smaller hoofprint. Call to Action: Discover Sustainable Solutions
• •Headline: Expert Insights, Natural Solutions. Your PegaNatur Guide. Body: Wondering how to best care for your horse naturally? Our PegaNatur blog offers veterinarian-backed advice and tips. Because informed care is the best care. Explore our articles and our range of natural products. Call to Action: Read Our Guide