Brand Tone

Vibrant, friendly, and community-focused, emphasizing convenience and affordability.

Brand Values

• •Quality and Durability
• •Affordability
• •Convenience
• •Community
• •Variety

Best Practices

• •Engage and Build Community: Use questions, calls to action for user-generated content.
• •Maintain a conversational style, especially on social media, to foster a sense of community.
• •Make the brand feel approachable and interactive.
• •Emphasize the convenience, variety of designs, and ease of application of semi-cured gel nail stickers.
• •Address potential challenges with adhesion or cracking by providing clear application instructions and troubleshooting tips.

Social Perception

Perceived as a convenient, affordable, and stylish alternative to salon manicures, with a focus on ease of use and variety of designs. Aim to build trust by addressing potential application issues proactively.

Copy Examples

• •"Ready for a salon-quality manicure in minutes? Our semi-cured gels are here to slay! ✨ #PegachuNails #DIYManicure"
• •"Obsessed with our latest collection! 😍 Which design is your fave? Show us your #PegachuNails look!"
• •"Skip the salon, not the sparkle! Get gorgeous nails at home with our affordable and easy-to-use gel stickers. 💅"
• •"Having trouble with application? Don't worry, we've got you! Check out our tutorial for pro tips and tricks. 😉 #NailHacks"
• •"Join the Pegachu Nails fam! Share your stunning nail creations with us and get featured! 💖"