Brand Tone

innovative, disruptive, value-driven, confident, direct, customer-centric, socially conscious

Brand Values

• •Innovation & Disruption
• •Practicality & Value
• •Quality & Durability
• •Self-Expression
• •Social Responsibility

Best Practices

• •Lead with the USP: Always anchor the messaging in the core benefit: 'the world's first reversible sunglasses.' This is your biggest differentiator and should be present or clearly implied in most communications.
• •Emphasize 'Two-in-One': Consistently use simple, powerful phrases like 'Two pairs in one,' 'Two styles, one frame,' or 'Double your style' to instantly communicate the value proposition.
• •Weave in the 'Disruptor' Narrative: Frame the brand as an innovative underdog fighting against a market monopoly. This creates a compelling story that resonates with consumers who value authenticity and innovation.
• •Balance Tech with Lifestyle: While the patented technology is key, translate it into a lifestyle benefit. Talk about the freedom and versatility the technology gives the wearer, not just the mechanics of the hinge.
• •Integrate Social Proof and Impact: Regularly feature customer reviews and remind the audience of the brand's commitment to social responsibility. This builds trust and community, turning customers into advocates.

Social Perception

Overwhelmingly positive, with customers praising functional reversibility, quality, and novelty. Perceived as innovative and a disruptor against market monopolies. Supported by grassroots and influencer content highlighting the unique reversible feature.

Copy Examples

• •For decades, one company decided your style and your price. We decided it was time for a change. Peeq invented the world's first reversible sunglasses, giving you two distinct styles in one high-performance frame. Stop overpaying for old tech. Start wearing the future. #PeeqInnovation
• •Black or Tortoise? Why choose? With Peeq's patented reversible technology, you get both. One pair of sunglasses, two premium designs. Double your style, not your spending. Shop the collection.
• •Built for life's adventures. Our shatterproof lenses are made from the same materials found in astronaut helmets, and our durable frames are backed by a lifetime warranty. Peeq sunglasses aren't just reversible—they're reliable. See the quality for yourself.
• •Serious for the boardroom, bold for the beach. Your style has more than one side—why shouldn't your sunglasses? Flip your look in seconds with Peeq. Which side are you showing off today? #TwoSidesOneYou #Peeq
• •Look good, do good. Every pair of Peeq sunglasses is two-in-one: a revolutionary reversible design for you, and a donation to support a child's eye health for them. It’s more than just a purchase; it's a positive impact. Join the Peeq movement.