Brand Tone

Authentic & Honest, Health-Conscious & Natural, Passionate & Personal, Friendly & Approachable, Quality-Driven

Brand Values

• •Purity & Simplicity
• •Freshness & Quality
• •Health & Nutrition
• •Customer-Centricity
• •Authenticity
• •Local & Women-Run

Best Practices

• •Prioritize Transparency: Always be upfront about ingredients and processes. Avoid jargon or misleading claims. If it's "100% nuts," let that shine.
• •Emphasize Natural & Fresh: Use words like "freshly made," "slow-roasted," "small-batch," "natural," "wholesome," and "pure" consistently to reinforce the brand's commitment to quality and unprocessed foods.
• •Speak from Passion, Share the Story: Weave in elements of the founder's story and the "why" behind the brand. This builds connection and authenticity. Use a warm, personal, and slightly enthusiastic tone.
• •Educate Gently: When addressing natural product characteristics (like oil separation), use it as an opportunity to educate customers positively about the absence of artificial emulsifiers, reinforcing the "natural" value.
• •Focus on "Free-From" & Benefits Clearly: Clearly state what the product *doesn't* contain (no added sugar, oil, preservatives) and highlight the positive benefits (protein, fiber, healthy fats, guilt-free). This caters directly to the health-conscious audience.

Social Perception

High Quality & Taste, Healthy Choice, Freshly Made, Trustworthy, Versatile Product, Positive Mentions

Copy Examples

• •Pure, simple, delicious. Just 100% nuts and a whole lot of love. No hidden nasties, ever. Taste the freshness in every spoonful. #PeelsNutButter #RealIngredients #SimplyNuts #HealthyIndulgence
• •Fuel Your Day, Naturally. Our small-batch nut butters are crafted with the finest nuts, slow-roasted to perfection. No added sugar, no added oils – just pure, wholesome goodness. Discover your new favorite spread.
• •Just pure, roasted almonds, ground to a perfect smoothness. Our Unsweetened Almond Butter is for the purist, the health-seeker, the one who knows that real flavour needs no disguise. Packed with protein and natural goodness, it's the clean fuel your body will thank you for. Vegan, gluten-free, and utterly delicious.
• •From our kitchen to yours, with a promise: only the best. Peels began with a simple need for honest, healthy food. Years later, that passion drives every jar we whip. We believe in real ingredients, small batches, and the incredible taste of nature, uncompromised.
• •Tired of ingredients you can't pronounce? So are we. Peels Nut Butter is simply made, so you can simply enjoy. Perfect for a pre-workout boost, a healthy snack for your kids, or a guilt-free treat just for you. Experience the difference real makes.