Brand Tone

Inspiring and Creative, Helpful and Empowering, Passionate and Enthusiastic, Confident and Knowledgeable, Modern and Stylish, Friendly and Approachable

Brand Values

• •Customization and Personalization
• •Quality
• •Ease of Use and Convenience
• •Sustainability and Eco-Consciousness
• •Customer Empowerment and Satisfaction
• •Innovation
• •Design Excellence

Best Practices

• •Lead with Customization: Always highlight the unique color personalization feature. Use phrases like 'your perfect color,' 'tailor-made for you,' 'design your own.'
• •Emphasize Ease and Transformation: Focus on how simple it is to achieve a significant impact. Use words like 'effortless,' 'easy,' 'simple,' 'transform,' 'instant makeover.'
• •Weave in Eco-Consciousness: Subtly or directly mention sustainable practices in product descriptions, social media posts, and email marketing. Terms like 'eco-friendly,' 'VOC-free,' 'sustainably sourced' reinforce this value.
• •Inspire and Empower: Use aspirational yet achievable language. Encourage creativity and position Peel & Paper as the tool that enables customers to realize their design dreams. 'Unleash your inner designer,' 'create a space you truly love.'
• •Maintain a Passionate & Knowledgeable Voice: Write with genuine enthusiasm for design and quality. Clearly explain product benefits and the technology behind the customization, showcasing expertise and building trust.

Social Perception

Customers generally perceive Peel & Paper as a provider of high-quality, stylish, and customizable wallpaper. The ease of application for the peel-and-stick options is a significant draw, particularly for DIY enthusiasts and renters. The extensive color customization is a unique selling proposition that is well-received. Their commitment to eco-friendly practices is also a positive differentiator. The brand is seen as responsive and customer-focused.

Copy Examples

• •Headline: Your Walls, Your Way. Limitless Color, Effortless Style. Body: Stop dreaming, start designing. With Peel & Paper, choose from hundreds of unique wallpaper patterns and customize them with over 10,000 color combinations. Our easy-to-apply, eco-friendly wallpapers make transforming your space a joy. Create a home as unique as you are. Shop samples today!
• •Headline: Finally! Wallpaper That’s as Unique as Your Vision. Body: Don’t settle for off-the-shelf. At Peel & Paper, you’re the designer. Select your favorite pattern, then bring it to life with your perfect color palette. High-quality, sustainable materials and simple peel-and-stick or traditional application. Your dream room is just a few clicks away.
• •Headline: Love Your Space. Love the Planet. Body: Decorate beautifully and responsibly with Peel & Paper. Our stunning wallpapers are fully customizable in your chosen colors and printed with VOC-free, water-based inks. Plus, we plant a tree for every order! Easy to install, gorgeous to behold. Style that feels good, inside and out.
• •Headline: Instant Wow Factor. Zero Regrets. Body: Ready for a change? Peel & Paper’s removable peel-and-stick wallpaper lets you update your look without the commitment or mess. Choose from exclusive designs, customize your colors, and enjoy a stunning transformation. Perfect for renters and style adventurers!
• •Headline: The Art of Custom. The Simplicity of Peel & Paper. Body: Why compromise when you can customize? Peel & Paper offers premium, in-house designed wallpapers that you can color-match to your exact vision. Experience the luxury of bespoke design with the ease of our innovative wallpaper solutions. Elevate your home today.