Brand Tone

Empowering & Positive, Modern & Playful, Informative & Educational, Inclusive & Destigmatizing, Honest & Direct, Cheeky & Humorous (when appropriate)

Brand Values

• •Sexual Wellness & Self-Love
• •Pleasure Positivity
• •Openness & Destigmatization
• •Quality & Safety
• •Inclusivity
• •Education & Awareness
• •Accessibility & Fun

Best Practices

• •Prioritize Empowerment and Positivity: Frame all messaging to uplift, encourage self-acceptance, and normalize sexual wellness. Avoid language that could be perceived as shameful, clinical (unless specifically for detailed product specs), or overly explicit in a gratuitous way.
• •Be Inclusive in Language and Imagery: Use gender-neutral terms where possible and ensure that messaging resonates with a diverse audience. Speak to "people," "you," and "your body" rather than making assumptions.
• •Educate, Don't Just Sell: Integrate informative content that helps consumers understand their bodies, their pleasure, and the products. This builds trust and positions Peech as a knowledgeable resource, not just a retailer.
• •Maintain a Modern & Approachable Voice: Use contemporary language that feels relatable and friendly. Incorporate playfulness and even humor where appropriate (as seen in their "Hawk Tuah" campaign), but always ensure it aligns with the core values of respect and empowerment.
• •Stay True to Core Values in All Communications: Whether it's a product description, a social media post, or customer service interaction, ensure the language consistently reflects Peech's commitment to quality, safety, openness, and pleasure positivity. This creates a cohesive and trustworthy brand experience.

Social Perception

Positive & Empowering, Innovative & Modern, Trustworthy & High Quality, Community-Focused, Engaging & Approachable, Problem-Solver for Taboo Topics

Copy Examples

• •Headline: Explore Your Bliss. Discover Peech. Body: Self-love isn't selfish, it's essential. At Peech, we're all about empowering you to discover what brings you joy. Our curated collection of body-safe pleasure essentials is designed for exploration, connection, and pure, unadulterated bliss. Ready to say yes to you? Call to Action: Find Your Joy
• •Headline: Let's Talk About Sex (Toys, Actually). Body: No more whispering or weird vibes. Peech is your open, honest, and fun guide to sexual wellness. We believe pleasure is for everyone, and finding the right toy should be exciting, not embarrassing. Got questions? We’ve got (friendly, expert) answers. Call to Action: Explore & Ask Us Anything
• •Headline: Good Vibes Only. Seriously Good Toys. Body: We’re picky about pleasure. That’s why every Peech product is chosen for its quality, body-safe materials, and ability to deliver a 'wow' experience. Modern, playful, and designed for your ultimate satisfaction. Call to Action: Shop Premium Pleasure
• •Headline: Your Pleasure. Your Rules. Our Support. Body: At Peech, we celebrate every body and every way to play. Our mission is to provide beautiful, high-quality tools and a judgment-free zone for you to explore your desires. Because your pleasure journey is unique, and we’re here to cheer you on. Call to Action: Discover Your Desires
• •Headline: Ditch the Taboo, Embrace the Ooooh! Body: Who said sexual wellness had to be so serious? Peech is making pleasure playful, positive, and perfectly normal. From expertly designed toys to honest advice, we're here to help you write your own pleasure story. Call to Action: Get Your Peech On!