Brand Tone

Passionate and Enthusiastic, Informative and Educational, Caring and Nurturing, Trustworthy and Reliable, Approachable and Friendly, Ethically Conscious

Brand Values

• •Health and Wellbeing
• •Quality
• •Accessibility
• •Sustainability and Ethics
• •Customer Focus and Service
• •Passion and Community

Best Practices

• •Emphasize Health and Natural Development: Consistently highlight the benefits of barefoot shoes for foot health, posture, and natural movement in all communications.
• •Maintain a Passionate and Caring Voice: Let the genuine enthusiasm for minimalist footwear and children's well-being shine through. Use warm, empathetic, and encouraging language.
• •Be Informative and Educational: Position PedTerra as a knowledgeable resource. Share insights about barefoot shoe features, benefits, and fitting. Offer guidance rather than just selling products.
• •Highlight Ethical Choices: Regularly communicate the commitment to sustainability, eco-friendly materials, and partnerships with ethical brands. This reinforces brand values and appeals to conscious consumers.
• •Focus on Customer Experience: Ensure all copy, from product descriptions to customer service interactions, reflects a commitment to making the shopping experience easy, enjoyable, and supportive (e.g., by emphasizing free shipping/returns and inviting feedback).

Social Perception

As a Go-To Retailer, As Knowledgeable and Trustworthy, As Customer-Friendly, As a Supporter of the Barefoot Movement

Copy Examples

• •Headline: Step Into Natural Comfort. Discover the Joy of Barefoot Shoes. Body: At PedTerra, we believe happy feet lead to happy adventures. Explore our curated collection of minimalist shoes designed to let your child's feet develop naturally and move freely. Because every step matters.
• •Headline: Healthy Feet, Happy Planet. Shoes You Can Feel Good About. Body: We're passionate about more than just foot freedom. PedTerra is committed to sustainability, offering brands that use eco-friendly materials and ethical practices. Shop consciously for your little one and our world.
• •Headline: The Widest Selection of Barefoot Brands, Shipped Free to Your Door. Body: Finding the perfect barefoot shoe shouldn't be a journey in itself. PedTerra brings the best global minimalist brands to the US, with free shipping and returns. Let us help your family discover the difference.
• •Headline: Expert Advice for Your Barefoot Journey. Body: New to minimalist shoes? Our founder, a passionate mom, and our team are here to guide you. We provide the expertise you need to choose the right fit and style for healthy, happy feet at every age.
• •Headline: Unleash Their Toes! Give Your Kids the Freedom to Grow Naturally. Body: Traditional shoes can restrict growing feet. PedTerra offers foot-shaped shoes with wide toe boxes and flexible soles, promoting strength, balance, and natural movement. Watch them thrive, one comfortable step at a time.