Brand Tone

Reassuring, Professional, and Empowering

Brand Values

• •Accessibility
• •Partnership
• •Freedom and Flexibility

Best Practices

• •Lead with Empathy, Follow with Logic
• •Emphasize "Wellness," Not Just "Treatment"
• •Be Transparent About Terms
• •Use Empowering Language
• •Maintain Consistency Across Channels

Social Perception

Many consumers and providers view CareCredit as a valuable financial solution for accessing care. However, there's also a perception of financial risk due to its "deferred interest" model and historical scrutiny regarding enrollment practices.

Copy Examples

• •Don let foot pain hold you back from living your life. Whether it s bunion surgery or custom orthotics, get the podiatry care you need now. Pay over time with CareCredit. Your feet will thank you.
• •We believe quality foot and ankle care should be accessible to everyone. That s why we partner with CareCredit, offering flexible financing options so you can focus on your recovery, not the cost. Ask us how to apply today.
• •Ready to run that marathon? Or just walk pain-free? Your wellness goals are within reach. The CareCredit card is here to help you finance your podiatry needs and step into a healthier future.
• •Understanding your payment options is simple. With CareCredit, you can finance your treatment with promotional 0% interest periods. No surprises, just a clear path to getting the care you deserve.
• •Your insurance benefits for the year are ending soon! Use your CareCredit card to cover deductibles and out-of-pocket costs for any pending foot treatments. Don delay your health.