Brand Tone

Friendly, stylish, and conscientious.

Brand Values

• •Quality and Craftsmanship
• •Sustainability
• •Style and Individuality
• •Comfort and Practicality
• •Community Engagement

Best Practices

• •Lead with the 'Why': Always circle back to the core reason Pedalshed was founded – to solve the problem of a wet, uncomfortable ride in a stylish way. This story is relatable and authentic.
• •Highlight the 'Handmade' and 'Sustainable' Angles: Consistently mention the use of upcycled materials, Danish design, and European craftsmanship. This reinforces your core values and justifies the premium quality of the products.
• •Use Warm and Inclusive Language: Address your audience as a community of fellow riders. Use "you" and "your" to speak directly to their needs and experiences. Keep the tone positive and encouraging.
• •Let the Pictures Tell the Story: Invest in high-quality photography that showcases the style and texture of the covers on a variety of bikes. Your products are visual, and strong imagery will support the stylish and aspirational tone.
• •Engage with Your Community: When sharing on social media or in newsletters, feature customer photos (with permission), share testimonials, and talk about the local markets and events you're attending. This builds a sense of community and reinforces the friendly, approachable aspect of your brand.

Social Perception

Overwhelmingly positive, praised for quality, style, and functionality, often valued as a gift, and receiving positive press.

Copy Examples

• •Headline: Ditch the Plastic Bag. Ride in Style. Body: Your bike has character. Your saddle cover should too. Handcrafted from upcycled Danish textiles, our covers keep your ride dry and comfortable, with a touch of Scandi-inspired design. Protect your saddle, elevate your style. #Pedalshed #CycleInStyle
• •Headline: Wet Rides Welcome. Body: Don't let a little rain ruin your commute. Our waterproof saddle covers are your best friend on grey days. Featuring a three-layer design for ultimate protection and comfort, you'll always have a dry seat waiting for you. Shop the collection and ride on, whatever the weather.
• •Headline: The Perfect Gift for the Cyclist Who Has Everything. Body: Surprise them with a gift that's as thoughtful as it is practical. A Pedalshed saddle cover is a unique touch of luxury for their daily ride. Handcrafted, stylish, and built to last. It’s the small detail that makes a big difference.
• •Headline: From Our Shed to Your Saddle. Body: Every Pedalshed cover is handmade with care in Europe, using materials we love. We're passionate about quality, sustainability, and making your ride just a little bit better. Join the Pedalshed family and feel the difference. #Handmade #SustainableCycling
• •Headline: Comfort is King. Body: Long commute? Training for a triathlon? Or just enjoying a leisurely weekend ride? Our padded saddle covers are designed to provide that extra layer of comfort, making every journey more enjoyable. Because a happy bum means a happy ride!