Brand Tone

Friendly and Approachable, Educational and Informative, Passionate and Caring, Positive and Joyful, Trustworthy and Responsible

Brand Values

• •Nature and Wildlife Welfare
• •Quality
• •Sustainability
• •Customer Engagement & Education
• •Innovation

Best Practices

• •Always Emphasize the Joy of Nature: Connect products with the positive experience of birdwatching and creating a wildlife-friendly garden. Use evocative language that paints a picture of a vibrant, bird-filled space.
• •Highlight Bird Welfare and Health: Consistently mention the nutritional benefits of the food, the inclusion of Calvita, and how Peckish products help birds thrive throughout the seasons.
• •Be Genuinely Enthusiastic and Passionate: Let a love for birds and nature shine through the words. Use upbeat and positive language. (e.g., "We are nuts about nature").
• •Communicate Sustainability Efforts Clearly and Simply: When discussing eco-friendly initiatives, avoid jargon. Focus on the positive impact for the environment and how it aligns with caring for nature.
• •Maintain a Helpful and Educational Stance: Provide practical advice and information. Position the brand as a knowledgeable friend to bird lovers, offering guidance to enhance their bird feeding experience.

Social Perception

Positive Overall, Appreciation for "No Mess" and Health Benefits, Sustainability Efforts Recognized, Trusted Brand, Effective Marketing. Concerns/Critiques: Some isolated reviews mention issues with feeder designs not being bird-friendly enough or that some seed components are left uneaten. As with any product, price and value are considerations for consumers.

Copy Examples

• •Headline: Bring a Symphony of Colour to Your Garden! Body: With Peckish Complete Seed & Nut Mix, you're not just feeding birds, you're inviting a vibrant array of feathered friends to your doorstep. Our unique blend, enriched with Calvita, ensures they get the high energy and nutrition they need to sing their hearts out. More seeds, more birds, more joy!
• •Headline: Feel Good Feeding: Naturally Good, Inside and Out. Body: Care for your garden birds and the planet with Peckish Natural Balance. Made with 100% natural ingredients, many sourced from UK and Irish farms, and packed in sustainable, plastic-free packaging. It feels good to care!
• •Headline: Little Birds, Big Energy! Body: Help your garden visitors thrive all year round. Peckish suet cakes and energy balls are packed with high-quality fats and our unique Calvita vitamin mix, giving birds the essential fuel they need, especially during colder months.
• •Headline: From Our Fields to Their Beaks – Sustainably. Body: At Peckish, we're committed to nature. Our "Field to Beak" strategy means we're dedicated to reducing our carbon footprint, using sustainable materials like our new 100% recycled feeders, and ensuring the best for the birds and our world.
• •Headline: New to Bird Feeding? We'll Help You Get Started! Body: Discover the simple joy of watching birds in your garden. Our easy-to-use feeders and specially formulated mixes are perfect for beginners. Plus, find tips and guides on peckishbirdfood.com to attract your favourite feathered friends!