Brand Tone

Knowledgeable, Passionate, Playful, Irreverent, Exclusive, Curated, Approachable, Educational, Bold, and Confident

Brand Values

• •Rarity & Exclusivity
• •Storytelling & History
• •Quality & Craftsmanship
• •Sustainability & Conscious Consumption
• •Individuality & Self-Expression
• •Inclusivity & Community
• •Passion & Authenticity

Best Practices

• •Always connect back to the story and historical significance of the piece. Don't just sell a dress, sell its era, its designer's vision, its rarity.
• •Maintain that blend of deep knowledge with a playful, slightly irreverent, and confident tone. Use vivid, evocative language – "audacious," "loud-mouthed," "brooding." The Dadaist inspiration for the name can inform a willingness to be unexpected.
• •Frame descriptions and posts as opportunities to share knowledge. Ask questions, invite interaction, and make learning about fashion history part of the experience, as Valencia does.
• •Use terms like "archival," "rare find," "collector's item," "one-of-a-kind" when accurate, emphasizing the unique nature of the inventory.
• •Keep the target audience in mind – fashion-savvy individuals who appreciate history, quality, and making a statement, but also a touch of fun and irreverence. Foster a sense of community and shared passion.

Social Perception

Pechuga Vintage is widely recognized as a go-to for rare finds, authoritative and knowledgeable, trend-aware and influential, high-end and aspirational, engaging and community-focused, and with a unique and bold aesthetic.

Copy Examples

• •She's not just a corset, she's a piece of punk history. Freshly unearthed from the archives, this Vivienne Westwood [Year/Collection if known] masterpiece is ready to write its next chapter. Think rebellion, romance, and a whole lot of attitude. Who dares to unleash her? DM for inquiries – history waits for no one. #PechugaVintage #VivienneWestwood #ArchivalFashion #WearableArt #RareFinds
• •Forget demure. This Jean Paul Gaultier mesh marvel from [Year/Collection] is a whisper of provocation and a shout of iconic design. The signature [mention specific print/detail] print that defined an era, now ready to define your wardrobe. Perfect for those moments when blending in is simply not an option. Condition: Excellent, with stories to tell. #PechugaVintage #JeanPaulGaultier #VintageGaultier #IconicFashion #StatementPiece
• •Unlock the Archive: Fresh Pechuga Drops & The Stories You Won't Find Anywhere Else
• •At Pechuga Vintage, we believe fashion should be fun, a little audacious, and always tell a story. Founded by Johnny Valencia, an art history nerd with an insatiable appetite for the rarest of the rare, we unearth iconic designer treasures. We're not just selling clothes; we're curating history, one jaw-dropping piece at a time. Welcome to the Pechuga family – pretense not included. #PechugaVintage #LuxuryVintage #FashionHistory
• •Image of the piece. Text: Ever heard of [Designer Name]? They were quietly revolutionizing [style/garment type] in the [Decade]. This [Piece Name] is a testament to their genius – pure [adjective, e.g., sculptural, avant-garde] beauty. More in our DMs if you're intrigued by the unsung heroes of fashion. #PechugaDigsDeeper #VintageDiscovery #FashionEducation